For this part of the course project, you will demonstrate your understanding of the time value of money.In your role as a financial advisor at Eagle Consulting, you will be meeting a potential customer, Keith Jones. Mr. Jones customer is 35 years old and married with two children, and he would like your help in planning a long-term investment strategy with the $100,000 he has to invest. In advance of your meeting, you decide to create a PowerPoint presentation that will educate Mr. Jones on the underpinnings of the time value of money. In doing so, your goal is to help your client understand the basic construct that a dollar today is more valuable than a dollar received tomorrow.To complete this assignment, do the following:Refer to the Eagle Consulting Info Sheet you downloaded for the previous course project pieceDevelop a 6-screen PowerPoint presentation with accompanying lecture notes that: Explains the concept of the time value of moneyProvides examples of how time value of money calculations are determinedThe presentation should include the following slides and accompanying lecture notes. The slide content should be brief and include supporting images or diagrams where appropriate. Use the Notes area beneath each slide to put the accompanying lecture notes for the slide.SlideContent1Title Slide2Slide Content: Main ideas of the time value of money Lecture Notes (100-150 words)Provide an explanation/definition of the time value of money.Explain why understanding the time value of money is important to investors.Explain the risk for investors in not understanding the time value of money.3Slide Content: Step-by-step example of a present value calculation using numbers Lecture Notes (100-150 words):Explain the present value formula.Explain how changing the variables in the formula will affect the investment outcome.4Slide Content: Step-by-step example of a future value calculation using numbers Lecture Notes (100-150 words):Explain the future value formula.Explain how changing the variables in the formula will affect the investment outcome.5Slide Content: Identify impacts of compounding on the calculation of present value and future value Lecture Notes (100-150 words):Provide examples of how compounding impacts both the present value and future value of investments.6Slide Content: Summarize the main points of the time value of money concepts. Lecture Notes (100-150 words):Explain why these concepts are critical to an investor.Save your assignment as a Microsoft PowerPoint presentation.

Task: Write an Integrated Marketing Communications Plan for an online fashion retailer. Instructions: Write a 2000 word IMC plan for a chosen online fashion retailer, which should take account of the retailer’s target market and competition. You should create key messages for the campaign and develop objectives based on SMART criteria. You should include advertising and at least 2 other promotional tactics, with critical analysis and justification of the suitability of your proposed tactics and channels. Relevant areas to cover in your discussion include, but are not limited to: ? A very brief introduction to the concept of IMC ? Your overall IMC including the key overall message and purpose based on SMART objectives ? Advertising (what your advertisement will look like/form of your advertising, why you have chosen this and the advantages and disadvantages of advertising) ? Chosen method 2 (what your tactic will look like, why you have chosen this and the advantages and disadvantages of this tactic) ? Chosen method 3 (what your tactic will look like, why you have chosen this and the advantages and disadvantages of this tactic) ? How you will measure your campaign’s success ? Ethical issues related to your campaign and how you will address them. You need to demonstrate how your campaign is consistent across your chosen tactics. You should use images to show what your IMC campaign will look like where appropriate. You will be expected to show evidence of reading around the subject area from academic journals, books and industry reports such as Mintel, Business of Fashion or Drapers. The plan should have a minimum of 20 academic references. 12. Recommended Reading You are not required to purchase any textbooks for this module. The following recommended books are available in the library: ? McIntyre, C., Melewar, T.C. & Dennis, C. (2016) Multi-Channel Marketing, Branding and Retail Design: New Challenges and Opportunities, Emerald. 5 ? Chaffey, D. & Ellis-Chadwick, F. (2019) Digital marketing: strategy, implementation and practice, 7th edition, Pearson. ? Andrews, J.C. and Shimp, T. (2018) Advertising, Promotion, and other aspects of Integrated Marketing Communications, 10th edition, Cengage. ? Fill, C. & Turnbull, S. (2019) Marketing Communications: discovery, creation and conversations, 8th edition, Pearson. ? Goworek, H. & McGoldrick, P. (2015) Retail Marketing Management, Pearson. ? Lea-Greenwood, G. (2012) Fashion Marketing Communications, Blackwell Science. ? Clow, K.E. & Baack, D. (2016) Integrated advertising, promotion and marketing communications, 7th edition, Pearson. ? Persuit, J. (2013) Social Media and Integrated Marketing Communication: A Rhetorical Approach, Lexington Books. ? Poloian, L. (2009) Multi-channel Retailing, Fairchild Books. ? Jackson, T. & Shaw, D. (2009) Mastering Fashion Marketing, Palgrave Macmillan. ? Wilson, H., Street, R. And Bruce, L. (2008) The Multi-channel Challenge: integrating customer experiences for profit, Elsevier. ? Hackley, C. (2005) Advertising and Promotion: Communicating Brands, Sage. ? Pringle, H. (2004) Celebrity Sells, Wiley, Chichester. Websites to search for Journal Articles ? http://www.emeraldinsight.com ? http://www.elsevier.com ? http://www.sciencedirect.com ? https://scholar.google.co.uk/ Relevant journals accessible via library website: ? European Journal of Marketing ? European Retail Digest ? Harvard Business Review ? International Journal of Retail and Distribution Management ? Internet Research: Electronic Networking Applications and Policy ? Journal of Advertising Research ? Journal of Brand Management ? Journal of Business Research ? Journal of Fashion Marketing and Management ? Journal of Marketing ? Journal of Marketing Management ? Journal of Product and Brand Management ? Journal of Retailing ? Journal of Retailing and Consumer Services