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Nature Vs Nurture Consumer Behavior

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Consumer Behavior: Nature Versus Nurture

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Consumer Behavior: Nature Versus Nurture

In everyday life, one is faced with the task of deciding what to buy and what is worth

spending their money on. This is referred to as buying behavior. It is the decision-making

process and the acts that an individual has to take in buying and using products (Rani, 2014).

Consciously and subconsciously over the years, one will develop rules of thumb that provide a

systematic way of choosing among alternatives. Different people regardless of how similar they

might seem will often make different decisions when making their purchases. Both nature and

nurture play a big role when it comes to my purchasing decisions; with cultural, personal, and

psychological factors influencing my behavior as a consumer.

Nature and nurture belong to two different schools of thought. Nature argues that

intelligence and character traits are an outcome of hereditary factors while nurture suggests that

children are born a blank slate which means that they get their traits from experience and

learning (Rettew, 2017). Nurture includes external factors such as culture, family, social class,

and reference groups. Nature on the other hand includes internal factors such as personality,

motivation, and locus of control (Sihombing & Yuniasanti, 2018). However, behavioral genetics

has proven that human behavior is influenced by a combination of both nature and nurture

(Murray, 2019). For me, I believe that my consumer behavior is influenced more by nurture

rather than nature. In most of my behavioral traits, I think that nurture is more important than

nature. Nature provides one with a variety of behaviors and reactions while both nurture and

thinking allows one to pick how to behave within that variety (Allen, 2019). Thus, as individuals,

it is impossible to without one or the other.

Culture has a significant impact on my buying habits. Culture includes beliefs, customs,

behaviors, and attitudes that define a society. Culture is passed from generation to generation and

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1 Consumer Behavior: Nature Versus Nurture Student’s First Name, Middle Initial(s), Last Name Institutional Affiliation Course Number and Name Instructor’s Name and Title Assignment Due Date 2 Consumer Behavior: Nature Versus Nurture In everyday life, one is faced with the task of deciding what to buy and what is worth spending their money on. This is referred to as buying behavior. It is the decision-making process and the acts that an individual has to take in buying and using products (Rani, 2014). Consciously and subconsciously over the years, one will develop rules of thumb that provide a systematic way of choosing among alternatives. Different people regardless of how similar they might seem will often make different decisions when making their purchases. Both nature and nurture play a big role when it comes to my purchasing decisions; with cultural, personal, and psychological factors influencing my behavior as a consumer. Nature and nurture belong to two different schools of thought. Nature argues that intelligence and character traits are an outcome of hereditary factors while nurture suggests that children are born a blank slate which means that they get their traits from experience and learning (Rettew, 2017). Nurture includes external factors such as culture, family, social class, and reference groups. Nature on the other hand includes internal factors such as personality, motivation, and locus of control (Sihombing & Yuniasanti, 2018). However, behavioral ...
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Tags: nature nurture paradox consumer behaviour Consumptive Behavior