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Kudler Fine Foods

University of Phoenix

Kudler Fine Foods (KFF) is a fast growing gourmet food store in the California

area; KFF has stores in LA Jolla, Del Mar, and Encinitas. Kudler Fine Foods success

revolves around superior customer relationships and minimal competitor presence.

Future growth plans are anticipated in the surrounding California areas. A company

website is scheduled to launch within the next year. The addition of a website will help

boost company profits and growth. In order to meet project customer orders, KFF will

need to update many of the stores operating systems. An update to Kduler Fine Foods

networking and ordering systems will ensure the best customer satisfaction available

while minimizing profit loss.

Ordering

Many of the current store operations are paper based. Restocking and ordering

supplies is conducted manually by a store manager at each location. A purchase order

form allows each store to restock depleted items. Kudler Fine Foods should update their

ordering capacity by setting up accounts with online supplies. A more efficient ordering

system would allow Kathy Kudler, business owner, to better forecast her inventory.

Kathy has experienced some problems in the past with her current forecasting

methods. Spartan Stores, a grocery distributer, recently converted to SofTechnics

Perpetual Inventory and Computer Automated Ordering. “According to the company, the

SAF SuperStore application automatically considers movement, price, promotions,

seasonality, and other external factors in creating a single, unified forecast for the store /

SKU (Wireless News, ¶ 7, 2008). Using an automated ordering and tracking system

would save money and ensure Kathy meets her 95% customer service level.

Communication

The addition of a company website will help keep the public more informed and

expand store clientele. A company website will expand advertising to reach a much

broader consumer base. Company information such as history and focus can help

establish relationships with prospecting clients. Company websites contribute to public

retention and provide important resources concerning events, news and company

statistics. I believe Kudler Fine Foods should outsource the development of the

company website. “Outsourcing the company website development allows companies to

take advantage of individuals who alone are experts at one or two pieces of the puzzle

but working as a team have the experience to provide you with a comprehensive

solution” (Gunther, p. 10, 2008). Modern full-featured websites involve multiple

technologies that can be difficult for a small group of people to develop (Gunther, 2008).

Intranet

Kudler Fine Foods has a well developed Intranet site. The site keep employees

informed of company issues, statistics and current developments. KFF’s intranet site

also creates an environment where Kathy can monitor company progress. The use of

the intranet has proven to be and efficient method of sharing information among Kudler

Fine Food stores. The intranet provides the entire Kudler Fine Foods staff with up-to-

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Kudler Fine Foods University of Phoenix Kudler Fine Foods (KFF) is a fast growing gourmet food store in the California area; KFF has stores in LA Jolla, Del Mar, and Encinitas. Kudler Fine Foods success revolves around superior customer relationships and minimal competitor presence. Future growth plans are anticipated in the surrounding California areas. A company website is scheduled to launch within the next year. The addition of a website will help boost company profits and growth. In order to meet project customer orders, KFF will need to update many of the stores operating systems. An update to Kduler Fine Foods networking and ordering systems will ensure the best customer satisfaction available while minimizing profit loss. Ordering Many of the current store operations are paper based. Restocking and ordering supplies is conducted manually by a store manager at each location. A purchase order form allows each store to restock depleted items. Kudler Fine Foods should update their ordering capacity by setting up accounts with online supplies. A more efficient ordering system would allow Kathy Kudler, business owner, to better forecast her inventory. Kathy has experienced so ...
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