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Sib 429 Strategy Management Case Study

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Engineering
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Suffolk University
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SIB 429 Strategy management case study
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SIB 429 Strategy management case study
1. Identify the driving forces in the robotic vacuum industry. Which of these
forces appears to be the strongest? Where does the industry appear to be headed as a result
of these forces?
Key factors which lead to an increment of the the position in the market are consumers
who need an interactive home experience. On the other hand disruptive forces which hold back
iRobot are cheaper substitutes as well as newer innovation joining the sector. Most of these
businesses provide customers viable choices for substitutes, several of which are more
compatible with those other smart home devices and/or have a larger variety of goods.
2. What are iRobot’s competitive and resource strengths, and what opportunities
do you identify? What notable weaknesses and threats are facing the company? Assess the
combined impact of these forces on iRobot’s future profitability.
iRobots strengths are good R&D alongside promising outcomes for popular industrial
robotics and sustained progress in the production of innovative technologies for emerging,
developing consumer markets and opportunities to continue innovating current goods. It is a very
young industry. In the initial stages several developments will be produced, iRobot 's potential to
grow more will enable them remain at the forefront.
3. Describe iRobot’s business strategy. Does it appear well-suited for the
company in 2018?
iRobot is striving to remain as a market leader in the RVC industry while expanding its
approach, as imaging and home space intelligence machines, to become more appealing to other
domestic automation organizations / technologies, nearly as "eyes" for other items on the market,

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1 SIB 429 Strategy management case study Student Full Name Institutional Affiliation Course Full Title Instructor Full Name Due date 2 SIB 429 Strategy management case study 1. Identify the driving forces in the robotic vacuum industry. Which of these forces appears to be the strongest? Where does the industry appear to be headed as a result of these forces? Key factors which lead to an increment of the the position in the market are consumers who need an interactive home experience. On the other hand disruptive forces which hold back iRobot are cheaper substitutes as well as newer innovation joining the sector. Most of these businesses provide customers viable choices for substitutes, several of which are more compatible with those other smart home devices and/or have a larger variety of goods. 2. What are iRobot’s competitive and resource strengths, and what opportunities do you identify? What notable weaknesses and threats are facing the company? Assess the combined impact of these forces on iRobot’s future profitability. iRobots strengths are good R&D alongside promising outcomes for popular industrial robotics and sustained progress in the production of innovative ...
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