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Chapter 6 Case Problem Young Professional Magazine

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Excel
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Regent University
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YOUNG PROFESSIONAL
MAGAZINE REPORT
DATE
STUDENT NAME

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SUMMARY
Young Professional, a successful magazine, started publishing two years ago. Its target readers
since then are recent college graduates who are in their first ten years in their business or
professional career. Young Professional’s publisher commissioned a survey for the expansion of
its advertising base. A total of 410 of its subscribers were surveyed to analyze the articles of
interest for them and to provide advertisers with a profile of Young Professional’s subscribers.
The data includes the subscribers’ age, gender, if the subscriber has plans to purchase real estate
in the next two years, subscriber’s household financial investments, the number of investment
transactions made in the past year, broadband access to the internet in their home, the household
income, and whether they have children or not.
The survey revealed with 95% confidence that the population mean for the age of readers is
between the interval of 29.7 to 30.5 years old. Additionally, the data for household income has
been observed to be spread out over an extensive range of values. In terms of investments, more
subscribers do not have plans to purchase real estate in the next two years. The value of the
investments, excluding real estate, and the number of these transactions are found to be right-
skewed. Furthermore, the survey also showed that the majority of Young Professional readers
have broadband access to the internet. With this, Young Professional is a good advertising outlet
for online brokers.
Moreover, a slightly higher number of its subscribers has children as compared to those who do
not have. Hence, Young Professional magazine is a suitable advertising medium for companies
selling educational software and computer games. The magazine has to consider publishing
family-oriented, gender-neutral, and investment-related articles that may capture the interest of
current and future subscribers.
DATA AND ANALYSIS
Table 1: Descriptive Statistics for the 410 Responses from Subscribers of Young Professional
Variable
Total
Count
Mean
SE Mean
StDev
Minimum
Maximum
Age
410
30.112
0.199
4.024
19.000
42.000
Value of Investments ($)
410
28538
781
15811
0
133400
Number of Transactions
410
5.973
0.153
3.101
0.000
21.000
Household Income ($)
410
74460
1720
34818
16200
322500
As shown in Table 1, the subscribers of Young Professional magazine are aged 30 years old on
average. Its readers range from 19 to 42 years old. Moreover, its subscribers spend an average
amount of $781 on financial investments. The spending on financial investments owned by them

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YOUNG PROFESSIONAL MAGAZINE REPORT DATE STUDENT NAME SUMMARY Young Professional, a successful magazine, started publishing two years ago. Its target readers since then are recent college graduates who are in their first ten years in their business or professional career. Young Professional’s publisher commissioned a survey for the expansion of its advertising base. A total of 410 of its subscribers were surveyed to analyze the articles of interest for them and to provide advertisers with a profile of Young Professional’s subscribers. The data includes the subscribers’ age, gender, if the subscriber has plans to purchase real estate in the next two years, subscriber’s household financial investments, the number of investment transactions made in the past year, broadband access to the internet in their home, the household income, and whether they have children or not. The survey revealed with 95% confidence that the population mean for the age of readers is between the interval of 29.7 to 30.5 years old. Additionally, the data for household income has been observed to be spread out over an extensive range of values. In terms of investments, more subscribers do not have plans to purchase real estate in the next two years. The value of the investments, excluding real estate, and the number of these transactions are found to be rightskewed. Furthermore, the survey also showed that the majority of Young Professional readers have broadband access to the internet. With this ...
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