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Subject
Marketing
School
Alfred University
Type
Homework
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Survey Method and Criteria
Student’s Name
Institutional Affiliation
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1 Survey Method and Criteria Student’s Name Institutional Affiliation Date SURVEY METHODS 2 Survey Method and Criteria 1. Collecting information on the new iPhone require use of the internet as the preferred survey method. The criteria for selecting the internet is based on cost and the quantity of data on the collected features. The large number of iPhone users makes it easier to use this method where there are no mailing addresses. 2. Testing a new advertising campaign requires the use of the CATI survey method, which is an abbreviation for Computerized Assisted Telephone interview ...
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