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Assignment 1 Historical Transitioning and Growth of the U.S. Health Care System

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Assignment 1 LASA 2 Analysis of a Personality-Carl
Jung
Personality Theorist
Personality Theorist- Carl Jung
Choose one of the theorists you have studied this term. Use your
textbook, the Internet, and the Argosy University online library
resources to research the life history of the theorist.
Do the following:
Describe the major life events of the theorist that you feel influenced
his or her personality development. Describe the cultural influences
that had an influence on the chosen theorist’s personality
development. Analyze this person from Freud’s psychoanalytic
perspective. Analyze this person from two other theoretical
perspectives studied in this course, except for the trait perspective.
Summarize and present your critical opinion about how well (or not)
these theories explain the person. Write a 5–7-page paper in Word
format.
“Every form of addiction is bad, no matter whether the narcotic be
alcohol, morphine or idealism”- Carl Jung (a protégé of Sigmund
Freud)
Psychology has been immensely impacted by Carl Jung. His
introversion and extraversion concepts have significantly impacted

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the field of personality psychology and psychotherapy. He once
advised a patient suffering from alcoholism and this led to the humble
beginning of Alcoholics Anonymous, the very effective and popular
group helping millions of people suffering from alcoholism.
Carl Jung introduced four dichotomies: sensing- intuiting, thinking-
feeling, extroversion-introversion, and judging-perceiving. In the
marketing perspective, this theory is deemed important as it provides
phenomenal insights into the personality of a person that serve as a
much-need premise in the advertising functions of marketing.
Persona, which in Latin means mask and is a mix of the words:
person and personality, represents one’s public image. In general, the
persona is the mask that every one puts on before one shows oneself
to the outside world. This act of consciously-performed-false-
portrayal tends to settle down in our sub-conscious; and before one
knows it, it becomes a part of one’s personality.
At best, persona is just a "good impression" one wishes to present as
one fills the roles society requires one to. But, of course, it can also be
the "false impression" one uses to manipulate others opinions and
behaviors. And worst, persona can be mistaken, even by ourselves, for
one’s true nature: sometimes we believe we really are what we
pretend to be!
The same thinking goes in marketing, brands are often perceived as
having a distinct personality. For instance, positioning (a technique

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