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Sf006 Strategy Playbook

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User Generated
Subject
Business
School
Walden University
Type
Homework
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Running head: STRATEGY PLAYBOOK 1
Strategy Playbook
Students Name
Institution
Instructor
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STRATEGY PLAYBOOK 2
Executive Summary
Under Armour is an athletic clothing line directed towards athletes looking for the most
comfortable apparel during extracurricular activities. The company's mission is “to make all
athletes better through science, passion, and the relentless pursuit of innovation.” Therefore, the
products they make are incorporated with modern technology to make their products as
comfortable as possible. The above mission statement is the cause that the company stands for,
mentioning why the company exists and the goals that it is trying to achieve. The company’s
vision statement is to “empower athletes everywhere.” A vision statement illustrates the kind of
future that the company is trying to achieve and the method that it is trying to use to achieve it.
Vision statement is to inspire people with solutions to better performances that they require and
cannot imagine living without. Therefore, the organization lives up to its vision as they provide
to compete with other athletes effectively. Additionally, the company’s values are also meant to
achieve the goals of the company. Some of the values include; loving the athletes, standing for
equality, fighting on together, creating fearlessness, staying true, thinking beyond, and
celebrating the wins. Adjusting the mission, value, and vision of the company would be a means
of improving the general company operations which will lead to more output and profits. Thus,
this manuscript focuses on the Strategy Playbook for Under Armour company while comparing
cases analyses to the selected company, concepts, tools, and readings from the “Walden MBA
Capstone Bibliography” and other self-selected resources that are most relevant to helping guide
me how I might recommend improving the company, specific organizational actions, metrics,
and general recommendations that I would add to my strategy playbook.

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Running head: STRATEGY PLAYBOOK Strategy Playbook Students Name Institution Instructor Date 1 STRATEGY PLAYBOOK 2 Executive Summary Under Armour is an athletic clothing line directed towards athletes looking for the most comfortable apparel during extracurricular activities. The company's mission is “to make all athletes better through science, passion, and the relentless pursuit of innovation.” Therefore, the products they make are incorporated with modern technology to make their products as comfortable as possible. The above mission statement is the cause that the company stands for, mentioning why the company exists and the goals that it is trying to achieve. The company’s vision statement is to “empower athletes everywhere.” A vision statement illustrates the kind of future that the company is trying to achieve and the method that it is trying to use to achieve it. Vision statement is to inspire people with solutions to better performances that they require and cannot imagine living without. Therefore, the organization lives up to its vision as they provide to compete with other athletes effectively. Additionally, the company’s values are also meant to achieve the goals of the company. Some of the values include; loving the athletes, standing for equality, fighting on together, creating fearlessness, staying true, thinking beyond, and celebrating the wins. Adjusting the mission, value, and vision of the company would be a means of improving the general ...
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