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Bloomberg Case Questions

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Running head: CASE QUESTIONS 1
Case Questions
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CASE QUESTIONS 2
Identify 5 to 7 events from Pixar’s history prior to being acquired by Disney that may
have increased the value of Pixar.
Several events have happened to Pixar that dramatically increased the organizations values, and
these events include:
The Walt Disney Company, the leading animation company, failed to take on the
opportunity to pioneer the digital animation technology, hence giving small entities like
Pixar to engage the market later on emerged as the market leader
The application of computer technology in digital animation and this was when the first
star wars were being developed even though it was not a blockbuster hit; it gave the
company Industrial Light and Magic (ILM), currently, Pixar, some head start in digital
animation technology
Steve Jobs personally get introduced to Pixar before acquiring the Lucas film computer
division for $10 million. For over a decade, the newly acquired entity was loss-making,
and Steve Jobs supported Pixar by giving them checks of $60 million
In 1988 through the support of Jobs, Pixar released marionette and Render-man
application, which even though were not blockbuster hits, the film and the computerized
application indicated to the movie industry that a combination of computer-generated
animation in an audiovisual environment is possible
Pixar releases the toy story two on the Thanksgiving weekend of 1995 and becomes a
blockbuster hit with sales of $192 in the US market and grossing over $362 million
globally
The company moved from being a mere production company to a complete studio
providing animation rendering services

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Running head: CASE QUESTIONS 1 Case Questions Student’s Name Institution CASE QUESTIONS 2 ① Identify 5 to 7 events from Pixar’s history prior to being acquired by Disney that may have increased the value of Pixar. Several events have happened to Pixar that dramatically increased the organizations values, and these events include: • The Walt Disney Company, the leading animation company, failed to take on the opportunity to pioneer the digital animation technology, hence giving small entities like Pixar to engage the market later on emerged as the market leader • The application of computer technology in digital animation and this was when the first star wars were being developed even though it was not a blockbuster hit; it gave the company Industrial Light and Magic (ILM), currently, Pixar, some head start in digital animation technology • Steve Jobs personally get introduced to Pixar before acquiring the Lucas film computer division for $10 million. For over a decade, the newly acquired entity was loss-making, and Steve Jobs supported Pixar by giving them checks of $60 million • In 1988 through the support of Jobs, Pixar released marionette and Render-man application, which even though were not blockbuster hits, the film and the computerized application indicated to the movie industry that a combination of computer-generated animation in an audiovisual environment is possible • Pixar releases the toy story two on the Thanksgiving weekend of 199 ...
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