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Response to a Narrative
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Simon Sinek discusses his theory of the Golden Circle in this TED talk, what he terms "a
normal cycle" focused on the biology of human decision-making, which describes why we are
motivated by certain entities, governments, tweets, and organizations over others. A goal of three
circles is equivalent to the Golden Circle (Sinek, 2019). The parts are classified as "What", "How"
and "Why," beginning with the outer ring and leading to the middle ring. The "What", as in what
the organization does, is the most popular and relaxed position for representatives to talk to. Most
politicians are often relaxed learning about "why" they are achieving what they are doing. Many,
however, may not talk about the "why." Sinek implies that "Why" is the position of intention and
enthusiasm that is most transformative and powerful to talk to as it is.
From the texts, what would you see as the overall theme of the story? What is the meaning or
general idea the writer wants you to take away from their story?
The overall theme of the story is on leadership.
Sinek implies that we are not appealing to the portion of the brain where choices are
ultimately taken as we speak from the" What Nevertheless, if we communicate successfully via
the limbic brain's "Why" (and "How")-the position of desire and intention- others can make a gut
decision to follow in the footsteps of the leader (Sinek, 2010). Continuing to communicate of love
and intent promotes confidence and builds allegiance and inevitably fits the "What" we do to
rationalize the actions.
Not all persons who have a role or authority title are genuinely leaders. A real leader, says
Sinek, is someone we obey not because we have to, but because we want to (Kenyon & Mader,
2018). Leaders who begin with what they think are the ones who motivate others around them,
and in the end, not for themselves, but for others, we all obey those who lead, Sinek says.

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1 Response to a Narrative Name Institution Affiliation Date 2 Simon Sinek discusses his theory of the Golden Circle in this TED talk, what he terms "a normal cycle" focused on the biology of human decision-making, which describes why we are motivated by certain entities, governments, tweets, and organizations over others. A goal of three circles is equivalent to the Golden Circle (Sinek, 2019). The parts are classified as "What", "How" and "Why," beginning with the outer ring and leading to the middle ring. The "What", as in what the organization does, is the most popular and relaxed position for representatives to talk to. Most politicians are often relaxed learning about "why" they are achieving what they are doing. Many, however, may not talk about the "why." Sinek implies that "Why" is the position of intention and enthusiasm that is most transformative and powerful to talk to as it is. From the texts, what would you see as the overall theme of the story? What is the meaning or general idea the writer wants you to take away from their story? The overall theme of the story is on leadership. “Sinek implies that we are not appealing to the portion of the brain where cho ...
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