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MKT 571 Week 4 Learning Team Assignment ( Distribution Channels and Pricing Strategies )

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Running head: CHANNELS AND PRICING STRATEGIES 1
Distribution Channels and Pricing Strategies
Week 4 Learning Team
MKT 571 – Marketing
University Of Phoenix

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CHANNELS AND PRICING STRATEGIES 2
Channels and Pricing Strategies
In order for the new product, Cinnamon Tea, to maximize exposure and sales, Starbucks
must select the proper type of distribution and pricing strategies. Starbucks will determine the
international market based on market sustainability and other factors. The firm will select the
distribution channel for the international and domestic markets, and will justify its decision. In
addition, the company will develop a pricing strategy to increase sales. There are several factors
affecting the decisions made in the international environment. The factors are: governmental,
political, economic, innovation, technological, social, and demographic.
Factors that influence in the International Market
There are new models of business management, which must conform to the companies
worldwide to adapt to globalization and the integration process. Some of the most important
guidelines are to explore new markets and expand business horizons. For the launch of
Starbuck’s new cinnamon tea product, the selection of U.S. based company - and The London
Tea Company - a U.K. based company, markets were analyzed several factors including,
Culture: Differences in background and values in society influence markets in social
habits and preferences of drinking tea, which may guarantee a successful approach to
service this market.
Financial stability: An important factor necessary to considerer the success positioning of
the product. It is imperative that the firm analyzes the degree of currency risk exposure
and the level of financial vulnerability in United States and London.
Restrictions on ownership and personal statements: This factor is important to research
because of intellectual property and participation of people. On many occasions, it
facilitates the entry of foreign companies in exchange for jobs or business interests.
The Justification of International Market

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Distribution Channels and Pricing Strategies Week 4 Learning Team MKT 571 - Marketing University Of Phoenix Channels and Pricing Strategies In order for the new product, Cinnamon Tea, to maximize exposure and sales, Starbucks must select the proper type of distribution and pricing strategies. Starbucks will determine the international market based on market sustainability and other factors. The firm will select the distribution channel for the international and domestic markets, and will justify its decision. In addition, the company will develop a pricing strategy to increase sales. There are several factors affecting the decisions made in the international environment. The factors are: governmental, political, economic, innovation, technological, social, and demographic. Factors that influence in the International Market There are new models of business management, which must conform to the companies worldwide to adapt to globalization and the integration process. Some of the most important guidelines are to explore new markets and expand business horizons. For the launch of Starbuck's new cinnamon tea product, the selection of U.S. based company - and The London Tea Company - a U.K. based company, markets were analyzed several factors including, Culture: Differences in background and values in society influence markets in social habits and preferences of drinking tea, which may guarantee a successful approach to service this market. Financial stability: An imp ...
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