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Running head: GUCCI BRAND ANALYSIS 1
MEMO
TO: Miranda Priestly
FROM: Yujie Cui
DATE: 09. 26. 2020
SUBJECT: The Analysis of Gucci shoes' sales on the market
The market analysis report shows different perspectives on how Gucci's sales are. What are the
specific factors affecting Gucci's sales? The first step is to analyze the current market situation of
Gucci given it has gained popularity because of their unique design that is appealing to the
clienteles who wear them as it is a hallmark of the Gucci brand. The Gucci logo and the
appearance design of some classic products, including Gucci's brand culture and story, are
critical factors for its global popularity. Secondly, from key customer trends, economic and key
political factors affecting Gucci brand. Additionally, it also focuses on technological
developments that have contributed greatly in publicizing the brand of Gucci through various
platforms. Concisely, it also includes how Gucci has been affected by the outbreak of Covid-19
pandemic in 2020.

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GUCCI BRAND ANALYSIS 2
Part 1
Market Situation
The shoe brand I want to analyze is Gucci. Gucci is among the top luxury brands globally, and
everyone knows that. Gucci was the founder of Gucci's shoe in Florence, Italy, in 1921. Its
merchandises include fashion, leather goods, leather shoes, perfume, watches, and bags. They are
very popular among people. It is one of the well-known luxury brands in the world. Many people
choose Gucci because they believe that Gucci will provide customers with the best experience
and enjoyment as a century-old store. Gucci's choice is the sense of superiority it brings to
people and the service. The products of Gucci are excellent. Gucci's design is deeply rooted in
people's hearts (Godey et al., 2016). Their unique design appeals to the customers who wear
them as it is a hallmark of the Gucci brand. Every brand should have its characteristics. The
Gucci logo and the appearance design of some classic products, including Gucci's brand culture
and story, are critical factors for its global popularity. Besides, it is also excellent to go to the
physical store to experience the staff's service attitude in Gucci. Service is also one of the most
critical factors for Gucci's popularity and popularity (Godey et al., 2016). As shoes are an
indispensable necessity in people's life, Gucci has also made its brand characteristic shoes to the
extreme and made them famous and supported by the public. Let us take a different perspective
to analyze how Gucci shoes entered public life and heart.
Environmental Scan
Key Customer Trends
As one of the more popular luxury brands in recent years, Gucci's global sales, including its
shoes, cannot be ignored. In these sales, people at different stages and different types of
customers contribute different proportions of sales. According to the survey and the data
obtained. Customer groups can segment key customer trends by age group, personal income, and
personal preference. First of all, different age groups have different levels of affection for Gucci
shoes. Moreover, Gucci shoes vary by age group. We know that Gucci shoes can be divided into
several categories: men's leather shoes, women's high heels, sneakers, flat shoes, sandals, and
slippers. Each type of shoe also has a different motif. One of Gucci's most popular sneakers, Ace
Leather, sells for $700. This sneaker has many different motifs, and customers can choose which
one they like.
Furthermore, this kind of shoes is the most popular among young people. High heels, on the
other hand, are more popular with working women. Some businessmen and working men prefer
Gucci shoes. Gucci's brand culture tells us that its brand reflects luxury and nobleness and its
corporate temperament, which is more inclined to the work style and more sought after by

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Running head: GUCCI BRAND ANALYSIS 1 MEMO TO: Miranda Priestly FROM: Yujie Cui DATE: 09. 26. 2020 SUBJECT: The Analysis of Gucci shoes' sales on the market The market analysis report shows different perspectives on how Gucci's sales are. What are the specific factors affecting Gucci's sales? The first step is to analyze the current market situation of Gucci given it has gained popularity because of their unique design that is appealing to the clienteles who wear them as it is a hallmark of the Gucci brand. The Gucci logo and the appearance design of some classic products, including Gucci's brand culture and story, are critical factors for its global popularity. Secondly, from key customer trends, economic and key political factors affecting Gucci brand. Additionally, it also focuses on technological developments that have contributed greatly in publicizing the brand of Gucci through various platforms. Concisely, it also includes how Gucci has been affected by the outbreak of Covid-19 pandemic in 2020. GUCCI BRAND ANALYSIS 2 Part 1 Market Situation The shoe brand I want to analyze is Gucci. Gucci is among the top luxury brands globally, and everyone knows that. Gucci was the founder of Gucci's shoe in Florence, Italy, in 1921. Its merchandises include fashion, leather goods, leather shoes, perfume, watches, and bags. They are very popular among people. It is one of the well-known luxury brands in the world. Many people choose Gucci because they believe that Gucci will p ...
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