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The Digital Forensics Tools.edited

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Computer Science
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New England College
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Running head: DIGITAL FORENSICS TOOLS 1
Digital Forensics tools
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DIGITAL FORENSICS TOOLS 2
According to Harding, Reed & Gray (2018), cookies are trivial bits of text which are
downloaded to the browser as an individual surfs the web. Normally, track cookies are
embraced for purposes of advertising and particularly retargeting. Retargeting refers to a
method which generally depends on tracking cookies to display ads to individuals who
previously visited a particular site or even showed interest in a specific product. In case one
ever purchased or viewed a product on Amazon and began seeing adverts for similar
commodities on other sites, he or she has been retargeted. Below is an explanation of the way
retargeting works.
One picks up a tracking cookie on his or her favorite shopping or blogging site
(Hoofnagle, Soltani, Good & Wambach, 2020). The cookie comprises an exclusive ID
which does not identify him or her personally but identifies his or her web browser.
The shopping site or favorite sites owner signs up and pays for an ad platform such as
Google.
The Google ads are never static; therefore, when one visits other websites which use
google ads to generate money, the website sees and sends the cookie to Google via the
advert (Hoofnagle, Soltani, Good & Wambach, 2020). Google sees the exclusive ID
stored in the cookie and distinguishes that it came from one's favorite or shopping
site. After this then google displays an ad for the preferred or shopping site.
Similarly, other promoters on Google’s advertisement can embrace that cookie also in
case your ad profile suits their standards of the aim audience. It not only benefits the site
where one picked got the cookie from. This can appear to have no harm at the initial stages,
but individuals who keep an eye on the cookie might begin to rack up a lot of data concerning
how one browses the web (Oh, Lee & Lee, 2019). Google’s advertisements are all over and
whereas it is the biggest online ad company in the universe, there are others. Based on this,
advertising organizations may flag a history of the websites that one can visit in what order as

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Running head: DIGITAL FORENSICS TOOLS Digital Forensics tools Student’s Name Institutional Affiliation Course Date 1 DIGITAL FORENSICS TOOLS 2 According to Harding, Reed & Gray (2018), cookies are trivial bits of text which are downloaded to the browser as an individual surfs the web. Normally, track cookies are embraced for purposes of advertising and particularly retargeting. Retargeting refers to a method which generally depends on tracking cookies to display ads to individuals who previously visited a particular site or even showed interest in a specific product. In case one ever purchased or viewed a product on Amazon and began seeing adverts for similar commodities on other sites, he or she has been retargeted. Below is an explanation of the way retargeting works. • One picks up a tracking cookie on his or her favorite shopping or blogging site (Hoofnagle, Soltani, Good & Wambach, 2020). The cookie comprises an exclusive ID which does not identify him or her personally but identifies his or her web browser. • The shopping site or favorite sites owner signs up and pays for an ad platform such as Google. • The Google ads are never static; therefore, when one ...
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