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Century Hospital Case Study

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Subject
Health & Medical
School
CUNY Lehman College
Type
Homework
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Student Name
Lehman College
City University of New York
Department of Health Science
Noel Ruiz, DHSc, MPA
Strategic Management of Health Care Organizations
Century Hospital Strategic Leadership
Date

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CENTURY HOSPITAL NEED FOR CHANGE 2
Introduction
Beverly has recently been appointed the CEO of the troubled Century Hospitals. The
organization is facing a crisis due to a decline in profits, a high level of employee dissatisfaction,
high rate of employee turnover, and a shift from their strategic mission. Additionally, Century
Hospital is unable to deal with new competitors while employees are increasingly becoming
dissatisfied with their job. The primary goal of this task is to help Beverly to develop effective
ways to motivate employees. The proposal will also discuss critical challenges facing the
organization and how Beverly can change the organizational culture and structure for better
performance. Lastly, the paper will explain how Beverly can align the hospital’s strategic
mission with its strategic goal to ensure that the organization realizes profits again.
Main issues Beverly is facing
Key issues that Beverly is facing at Century Hospitals include turning around the dwindling
profits of the organization, improving employee motivation, aligning the hospital with its strategic
mission, and changing the organizational culture and structure. Century Hospitals is facing
significant competition from new specialty hospitals, national physician clinics, and surgery
centers. These new entrants are eroding Century Hospitals’ market by raking its customers away.
Beverly has to look for strategies for dealing with competition to turnaround the profitability of
the organization. Motivating the employee is the other issue that Beverly has to deal with within
the organization. Employee dissatisfaction with their job has led to a high turnover rate in the
organization. Employees are dissatisfied with the dysfunctional culture and extreme bureaucracies
in the organization. Beverly will have to look for ways to motivate and retain employees by
ensuring that they are satisfied with their jobs.

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Student Name Lehman College City University of New York Department of Health Science Noel Ruiz, DHSc, MPA Strategic Management of Health Care Organizations Century Hospital Strategic Leadership Date CENTURY HOSPITAL NEED FOR CHANGE 2 Introduction Beverly has recently been appointed the CEO of the troubled Century Hospitals. The organization is facing a crisis due to a decline in profits, a high level of employee dissatisfaction, high rate of employee turnover, and a shift from their strategic mission. Additionally, Century Hospital is unable to deal with new competitors while employees are increasingly becoming dissatisfied with their job. The primary goal of this task is to help Beverly to develop effective ways to motivate employees. The proposal will also discuss critical challenges facing the organization and how Beverly can change the organizational culture and structure for better performance. Lastly, the paper will explain how Beverly can align the hospital’s strategic mission with its strategic goal to ensure that the organization realizes profits again. Main issues Beverly is facing Key issues that Beverly is facing at Century Hospitals include turning around the dwindling profits of the organization, improving employee motivation, aligning the hospital with its strategic mission, and changing the organizational culture and structure. Century Hospitals is facing significant competition from new specialty hospitals, national physician clinics, and surgery center ...
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