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Steategy And Implementation Assignment.edited

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Running Head: LULULEMON ATHLETICA, INC 1
Lululemon Athletica, Inc.
Name
Institution
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LULULEMON ATHLETICA, INC. 2
Lululemon Athletica, Inc.
This top company has enjoyed selling athletic wear like tops, pants, shirts, sweaters, shorts,
jackets and undergarments, hair accessories, bags, yoga, and bottles of water.
Advantages of Lululemon Athletica Inc.
Lululemon Athleica Inc.has a strong brand. The company has the strongest brand niche in
the marketplace since it is the only company that deals with yoga pants without a competitor.
Moreover, the company enjoys the customer base and store of about 2,000 stores from 400 stores
in the last 20years. Notably, the company’s ambassador strategy has as well paid huge dividends.
Therefore, Lululemon hooks up local yoga instructors with gear in a new town, and this is what
builds a business as the store opens (Stokes & Adams, 2008). Moreover, Lululemon has over 1,500
brand ambassador partners. Notably, it has created a dedicated employee culture more than other
companies. Markedly, the company has established proprietary products.
Unlike other products, Lululemon’s yoga clothing is immune to off repeated complaints
with parrel makers. For instance, if one firm rolls out, a hit product competitor will quickly saturate
the market with the look-alike product lines. However, Lululemon has a stronger competitive
position than investors may know. Lululemon Athletica Inc. sports numerous patents on its
products, specifically on the fabric department. Additionally, Lululemkn Athletica Inc.has got a
great balance sheet. Hence, even after the fall in earnings, few individuals would say that
Lululemon Athletica inc.is cheap. Markedly, the stock dropped about 20%, but Lululemon
Athletica Inc.guided is earning 10% below what the market expected, ending at a narrower
contraction in the organization’s forward price to earnings ratio Gamble et al, 2014). Additionally,
considering that Lululemon Athletica Inc. has no debt, it has a net cash position of numerous

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Running Head: LULULEMON ATHLETICA, INC Lululemon Athletica, Inc. Name Institution Date 1 LULULEMON ATHLETICA, INC. 2 Lululemon Athletica, Inc. This top company has enjoyed selling athletic wear like tops, pants, shirts, sweaters, shorts, jackets and undergarments, hair accessories, bags, yoga, and bottles of water. Advantages of Lululemon Athletica Inc. Lululemon Athleica Inc.has a strong brand. The company has the strongest brand niche in the marketplace since it is the only company that deals with yoga pants without a competitor. Moreover, the company enjoys the customer base and store of about 2,000 stores from 400 stores in the last 20years. Notably, the company’s ambassador strategy has as well paid huge dividends. Therefore, Lululemon hooks up local yoga instructors with gear in a new town, and this is what builds a business as the store opens (Stokes & Adams, 2008). Moreover, Lululemon has over 1,500 brand ambassador partners. Notably, it has created a dedicated employee culture more than other companies. Markedly, the company has established proprietary products. Unlike other products, Lululemon’s yoga clothing is immune to off repeated complaints with parrel makers. For instance, if one firm rolls out, a hit product competitor will quickly saturate the market with the look-alike product lines. However, Lululemon has a stronger competitive position than investors may know. Lululemon Athletica Inc. sports numerous patents on its products, specifically on the ...
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