LEARN MORE...

Verizon Wireless And T.mobile

Content type

User Generated

Subject

Management

School

California State University Fullerton

Type

Homework

Uploaded By

qrkqrk07

Pages

Showing Page:

1/7

Running head: VERIZON WIRELESS AND T. MOBILE 1

Verizon Wireless and T-Mobile

Name

Institutional Affiliation

Showing Page:

2/7

VERIZON WIRELESS AND T. MOBILE 2

Verizon Wireless Strategy

Verizon’s generic strategy assists the organization in strategic decisions and objectives in

the business. According to Michael porter's approach, a firm applies its generic strategy to gain a

competitive advantage. The competitive advantage is a crucial factor that helps a firm withstand

the external forces that impact the business and based on the status of the competitive landscape

(Barry, 2018). Verizon's generic approach illustrates the business attempt to be exceptional in the

telecommunication industry. These efforts constitute to brand value aggressiveness. For instance,

the brand has increasingly provided customers with high service quality, reinforcing the brand

reputation.

On the other hand, the intensive growth strategies have assisted in the maximization of

business growth through the market entrance. The generic competitive strategy comes about as

Verizon’s platform for expansion and business growth while managing upcoming challenges in

the information and communication services market. Differentiation is another way the company

has continually achieved a competitive advantage by investing in infrastructure. The organization

has continually implemented advanced technologies to enhance their current infrastructure and

provide quality services to their customers.

Functional processes

Verizon’s mission statement dwells significantly on technology implementation in their

design of goods and services. Technology upgrade is one way the company ensures consistency

in its operation management (Tomer, 2019). Upgrading assists in ensuring compatibility in

systems, networks, which helps to reduce inefficiencies significantly. This aspect translates into

cost reduction, which is paramount for the success of the organization. Quality management is

the other functional process in Verizon. Under this, the company enhances specifications that

Showing Page:

3/7

End of Preview - Want to read all 7 pages?

Access Now

Unformatted Attachment Preview

Running head: VERIZON WIRELESS AND T. MOBILE Verizon Wireless and T-Mobile Name Institutional Affiliation 1 VERIZON WIRELESS AND T. MOBILE 2 Verizon Wireless Strategy Verizon’s generic strategy assists the organization in strategic decisions and objectives in the business. According to Michael porter's approach, a firm applies its generic strategy to gain a competitive advantage. The competitive advantage is a crucial factor that helps a firm withstand the external forces that impact the business and based on the status of the competitive landscape (Barry, 2018). Verizon's generic approach illustrates the business attempt to be exceptional in the telecommunication industry. These efforts constitute to brand value aggressiveness. For instance, the brand has increasingly provided customers with high service quality, reinforcing the brand reputation. On the other hand, the intensive growth strategies have assisted in the maximization of business growth through the market entrance. The generic competitive strategy comes about as Verizon’s platform for expansion and business growth while managing upcoming challenges in the information and communication services market. Differentiation is another way the company has continually achieved a competitive advantage by investing in infrastructure. The organization has continually implemented advanced technologies to enhance their current infrastructure and provide quality services to their customers. Functional processes Verizo ...
Purchase document to see full attachment

Tags: competitive advantage Service Management Verizon Wireless and T Mobile strategic decisions and objectives generic approach