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Running head: MARKETING STRATEGY
Marketing Strategy: Super Dealer Baking Company
Jaime Cruz
Grantham University
BUS499
11/16/2020

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MARKETING STRATEGY 2
Super Dealer Baking Company
Differentiation Strategy
Differentiation of Super Dealer products is the use of natural ingredients. Due to changes
in the lifestyle triggering some chronic illnesses, people prefer natural food. Qatari's ingredients
include wheat flour obtained from local millers and natural sugars from dairy products such as
cheese and milk. Natural sugars play a significant role for cancer patients and those who would
like to prevent it due to its rich essential nutrients (Byers et al., 2014). Direct-to-consumer
options will be available to customers, giving the ability to have items shipped to their place of
choice. The bakery will also make use of retailers and dealers to distribute products in bulk. The
relationship between employees and customers will be highly observed whereby employees will
display characteristics such as responsiveness, courtesy, and reliability.
Another strategy is price differentiation. Competing on price will require recognition that
customers' expectation on prices differs. During the initial stages, the firm will offer after-sale
services such as buy one Qatari and get one free. Qatari's size and weight will also be slightly
larger and heavier compared to that of the competitors. Storage and packaging will also differ.
After baking, Qatari will first be stored unwrapped at room temperature to retain the freshness.
Packaging has a more significant influence on consumer buying decisions (Ahmad, Billoo &
Lakhan, 2012). A parchment paper label, colored blue, and containing the company logo will
wrap the Qatari. Good packaging will help the product to stand out and increase brand
recognition. It creates a unique identity for the product.
Potential Investors
Banks will be the first potential investors of Super Dealers. Banks will only require the
firm to produce a revenue stream or proof of collateral. Angel investors should come on board

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Running head: MARKETING STRATEGY Marketing Strategy: Super Dealer Baking Company Jaime Cruz Grantham University BUS499 11/16/2020 MARKETING STRATEGY 2 Super Dealer Baking Company Differentiation Strategy Differentiation of Super Dealer products is the use of natural ingredients. Due to changes in the lifestyle triggering some chronic illnesses, people prefer natural food. Qatari's ingredients include wheat flour obtained from local millers and natural sugars from dairy products such as cheese and milk. Natural sugars play a significant role for cancer patients and those who would like to prevent it due to its rich essential nutrients (Byers et al., 2014). Direct-to-consumer options will be available to customers, giving the ability to have items shipped to their place of choice. The bakery will also make use of retailers and dealers to distribute products in bulk. The relationship between employees and customers will be highly observed whereby employees will display characteristics such as responsiveness, courtesy, and reliability. Another strategy is price differentiation. Competing on price will require recognition that customers' expectation on prices differs. During the initial stages, the firm will offer after-sale services such as buy one Qatari and get one free. Qatari's size and weight will also be slightly larger and heavier compared to that of the competitors. Storage and packaging will also differ. After baking, Qatari will first be stored unwrapped at room te ...
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