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Mkt 113 Marketing Channels Analysis Template Option 2

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Marketing Chrome Book Through Different Channels Your Name MKT 113 Marketing Channels Analysis MKT 113 Target and its Marketing Strategy • Marketing is the key driver for business success • Digital sales marketing is the focal point • In 2019, digital marketing registered a sales growth of 29% (Talbot, 2020) • Target Run and digital partnership, a strategic approach to profitable marketing (Talbot, 2020) MKT 113 In-store Marketing • The in-store marketing for the Chromebook will follow the standard treasure-hunt experience for the targeted customers • Strategic placement for the product will allure the customers into purchasing the item • The use of huge discounts for up to 5% MKT 113 Social media marketing channel • The company is generally behind in its Facebook fan front compared to Amazon and Walmart • The company have outdone others in Instagram, both as a marketing platform and sales hub. • Target has 3.6 million followers on Instagram, Amazon has 1.7 million, Walmart 1.6 million, and Kroger over 83,000. ("Social Media Analytics & Intelligence Dashboard by Unmetric", 2020) • Social media presence drives traffic in retail outlets MKT 113 Target Beats Walmart and Amazon KOYFIN Online marketing channels • Leveraging online presence for increased sales • Increased investments in online advertising • Spent 1.5 million in FSY 2018 (Hanbury, 2020) • Extra discounts for shopping online • Several delivery choices that convenient the cus ...
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