For this slide presentation, you will apply psychological principles of social media to a different topic area from the one you used in Unit 2. You can strengthen this assignment based on grading feedback you received for your previous presentation. To select your topic explore the Assignment Topic Areas media piece.Your completed PowerPoint presentation may then be saved in your ePortfolio to demonstrate your skill in presenting information relevant to social media.Note: This assignment requires submission to Turnitin, which does not support PowerPoint native files (.ppt or .pptx). The easiest workaround is to save your PowerPoint presentation as a PDF. You can also draft your presentation in MS Word, save the Word .doc or .docx for Turnitin submission, then copy and paste your content into your PowerPoint slides.Assignment InstructionsUse the Capella library to read Schmaltz and Enstrom's 2014 article "Death to Weak PowerPoint: Strategies to Create Effective Visual Presentations" (linked in Resources).You are strongly encouraged to seek further guidance on designing strong PowerPoint slides to create the best possible presentation. In addition to the Schmaltz and Enstrom article, refer to the other linked Resources from the Capella library or ask your DA "What is good presentation design?" or "Search YouTube videos on good presentation design."Divide your presentation into the following sections:Title slideTopic Area (1–2 slides) Describe the topic area you have selected in detail so the reader is clear about your intended audience.Describe the current state of social media in your selected topic area. What are examples of platforms or social media applications that are currently popular with people from your topic area?Include citations to research that supports the popularity of your platforms or applications of social media.Attention and Engagement (1–2 slides) Describe at least two principles of gaining attention or maintaining engagement with viewers or followers on social media in your selected topic area.Include citations to research supporting the psychological principles or concepts you are reporting.Benefits of Social Media Use (2–4 slides) Describe at least two potential benefits of using social media with people in your selected topic area.Describe at least one psychological principle or concept related to the positive use of social media with your topic area.Include citations to research supporting your statements.Risks of Social Media Use (2–4 slides) Describe at least two potential risks of using social media with people in your selected topic area.Describe at least one psychological principle or concept related to the negative use of social media with your topic area.Include citations to research supporting your statements.References (as many slides as needed) Close by providing a list of the references that match your citations used in the presentation. Use APA style in formatting your references.Basic Guidance for PowerPoint PresentationsSlides should be created with effective use of color and images and limited use of text in keeping with principles of gaining attention and maintaining engagement in a slide presentation. Keep the design simple. Use a plain, readable typeface such as Arial or Verdana, minimum size 24 points.For best color contrast, use light text on dark background (for example, yellow on black, white on dark blue).Keep the slides concise. If you use bullet points, use no more than four bullet points per slide and five–seven words per bullet.Use speaker notes to explicate the bullets rather than writing out all your thoughts on each slide. Most of your writing will be included in the speaker notes section of each slide.Follow the suggested slide layout. For example, if a slide has a title and text, create it using the correct Title and Text layout.Grading CriteriaYour assignment will be scored on the following criteria:Describe the current state of social media in a selected topic area.Apply psychological principles and concepts to attention and engagement in social media.Explain benefits of social media use in a topic area.Explain risks of social media use in a topic area.Support analysis with research findings related to topics.Write coherently to support a central idea with correct grammar usage and mechanics as expected of a psychology professional.Use proper APA style and format.See the Applications of Social Media PowerPoint Scoring Guide for details on how your paper will be graded.Additional RequirementsWritten communication: Written communication should be free of errors that detract from the overall message.APA formatting: Your presentation reference page should be formatted according to current edition APA style and format. Length: Your PowerPoint presentation should comprise 7–12 slides of content in addition to the title slide and the reference page slide.References: Your presentation should include 1–2 properly cited scholarly resources and 3–4 properly cited, reliable Internet resources like those from the course Facebook page.Typeface, style, and size: Subject to design considerations. When listing references on your reference slides, use Arial or Verdana, 24 points minimum. Use bold type for headings.Turnitin: You must submit your finished assignment through the u04a1 assignment-designated link of Turnitin before it can be graded. Remember to upload your presentation in a format readable by Turnitin, such as PDF, DOC, or DOCX. Submissions to Draft links of Turnitin may be used to preview your results but cannot be accepted for grading.