Nike Versus Adida 1

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Nike Versus Adidas

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November 27, 2020

Nike Versus Adidas

Adidas

Adidas is the biggest sportswear manufacturer in Europe based in Germany. It is second

to Nike in the world. The founder of Adidas is Adolf Dassler who was later joined by his elder

brother Rudolf Dassler. The union led to the emergence of the Dassler Brothers Shoe Factory

(Brown, 2020). Adolf loved different sports and understood that every sportsman depending on

the sport required a different shoe design. The thought gave rise to sport-oriented shoes so as to

improve the athletes’ performance. In 1949, however, the brothers separated, and Rudolf formed

the Puma brand that became a great rival for Adidas in Europe. Adolf then branded his shoe line

as Adidas at this point (Gurtoo, 2020). The word Adidas was derived from his names. The

Adidas logo was selected based on the shoes’ special feature. The three stripes were a shoe

design for better comfort. Adidas made a brand value of 7 billion US dollars and annual sales of

21 billion Euros in 2017. According to Gurtoo (2020), it had 56,888 employees and made 50%

of its sales from footwear. Adidas’ brand ambassadors include James Harden, David Beckham,

Novak Djokovic and Pharrell.

Nike

Nike is the largest sportswear manufacture in the world. It is an American based

company that focuses on athletic shoes and sportswear. It was crowned as the first sports

business after it was valued at 19 million U.S dollars in 2014. The founder of Nike is Phill

Knight and Bill Bowerman. Nike derived its name from the goddess of victory of the Greeks. It

was initially known as the Blue-Ribbon Sports. It first worked as a Japanese shoemaker, making

the first shoe for Otis Davis. Otis later won two gold medals in the summer Olympics of 1960

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Nike Versus Adidas Student’s Name Professor’s Name Course November 27, 2020 Nike Versus Adidas Adidas Adidas is the biggest sportswear manufacturer in Europe based in Germany. It is second to Nike in the world. The founder of Adidas is Adolf Dassler who was later joined by his elder brother Rudolf Dassler. The union led to the emergence of the Dassler Brothers Shoe Factory (Brown, 2020). Adolf loved different sports and understood that every sportsman depending on the sport required a different shoe design. The thought gave rise to sport-oriented shoes so as to improve the athletes’ performance. In 1949, however, the brothers separated, and Rudolf formed the Puma brand that became a great rival for Adidas in Europe. Adolf then branded his shoe line as Adidas at this point (Gurtoo, 2020). The word Adidas was derived from his names. The Adidas logo was selected based on the shoes’ special feature. The three stripes were a shoe design for better comfort. Adidas made a brand value of 7 billion US dollars and annual sales of 21 billion Euros in 2017. According to Gurtoo (2020), it had 56,888 employees and made 50% of its sales from footwear. Adidas’ brand ambassadors include James Harden, David Beckham, Novak Djokovic and Pharrell. Nike Nike is the largest sportswear manufacture in the world. It is an American based company that focuses on athletic shoes and sportswear. It was crowned as the first sports business after it was valued at 19 million U.S dollars in 2014. ...
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