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Marketing Plan Part 2

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Subject
Marketing
School
Strayer University
Type
Homework
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Part 2: Tailored Skin Care Marketing Plan
Student’s Name
MKT500 Marketing Management
Strayer University
Dr. Lisa Amans
Submission Date

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Introduction
Tailored Skin Care is a Nashville, TN based skin care company. This a skin company that
is focused on healthy ways to take care of the skin. Brazilian and brow waxing is the specialty of
the company, but also help to establish healthy skincare routines via consultation and education.
The company has licensed estheticians who have over ten years of experience in consultation,
makeup artistry, skincare research, and facials. The feedback for the part one of the market plan
introduce content of the market plan, indicate long-term and short-term goals clearly, better
analysis, proper referencing and citations. I will use tis feedback to ensure that the content and
referencing of the second part of the market plan is comprehensive.
Branding Strategy the Product
Branding Strategy
Branding is crucial for products and services in huge customers customer markets.
Additionally, it is also important for B2B because it helps a company stand out from its
competitors. Brand positioning is a competitive position to life in an organization and places a
company in the mind of its prospects. Scorrano et al. (2019) defines brand strategy as a plan that
encompasses specific, long-term goals that are normally achieved through a long term evolution
of a successful brand and combined strong aspects of the company that make it identifiable.
Tailored Skin Care Company will develop a well-defined and executed brand strategy that
affects all aspects of the company and is directly connected to the consumer emotions, needs,
and competitiveness in the market environments. The Tailored Skin Care is a brand that is more
than just that because it ensures that it is feeling intangible. To be able to reign in markets in
what marketers refer to as more of an art and less of a science, Tailored Skin Care has seven

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1 Part 2: Tailored Skin Care Marketing Plan Student’s Name MKT500 Marketing Management Strayer University Dr. Lisa Amans Submission Date 2 Introduction Tailored Skin Care is a Nashville, TN based skin care company. This a skin company that is focused on healthy ways to take care of the skin. Brazilian and brow waxing is the specialty of the company, but also help to establish healthy skincare routines via consultation and education. The company has licensed estheticians who have over ten years of experience in consultation, makeup artistry, skincare research, and facials. The feedback for the part one of the market plan introduce content of the market plan, indicate long-term and short-term goals clearly, better analysis, proper referencing and citations. I will use tis feedback to ensure that the content and referencing of the second part of the market plan is comprehensive. Branding Strategy the Product Branding Strategy Branding is crucial for products and services in huge customers customer markets. Additionally, it is also important for B2B because it helps a company stand out from its competitors. Brand positioning is a competitive position to life in an organization and places a company in the mind of its prospects. Scorrano et al. (2019) defines brand strategy as a plan that encompasses specific, long-term goals that are normally achieved through a long term evolution of a successful brand and combined strong aspects of the company that make it identifiable. Tail ...
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