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Ansoff Matrix

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Subject
Management
School
University of the Cumberlands
Type
Homework
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Ansoff Matrix: Laptop
Name
Institutional affiliations

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Ansoff Matrix: Laptop
My Product
My preferred product is a laptop. Some of the key selling points for my product are
the processor type, clock speed, RAM size, keyboard type, internal storage capacity,
generation, display, graphics, warranty, battery life, weight, and price. My brand will have
the following features: 14” display, core i5 processor, 6GB RAM, keyboard lighting, 500
HDD internal storage, 3.5 GHz clock speed, 1-year warranty, 4-hour battery life, and will
weigh 5Ibs.
Tabulated summary of the Ansoff Matrix for the laptop.
Current Products
New Products
Current
Markets
Strategic price reduction
Boost promotion and distribution
Acquire competitor.
Competitor acquisition
Develop R&D department
Strategic alliances of partnerships.
New Markets
New geographical markets
New segments though approached
carefully.
Related diversification
Market research
Acquisition of a local company.
Product Development
Two strategies would be ideal. First, think of setting up a state-of-the-art R&D
department or upgrading an existing one. It would be tasked with developing new products
and upgrading existing ones (Verhoeven & Johnson, 2017). For instance, building a light
laptop but with an improved processor, larger screen size, efficient RAM and a larger storage

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1 Ansoff Matrix: Laptop Name Institutional affiliations 2 Ansoff Matrix: Laptop My Product My preferred product is a laptop. Some of the key selling points for my product are the processor type, clock speed, RAM size, keyboard type, internal storage capacity, generation, display, graphics, warranty, battery life, weight, and price. My brand will have the following features: 14” display, core i5 processor, 6GB RAM, keyboard lighting, 500 HDD internal storage, 3.5 GHz clock speed, 1-year warranty, 4-hour battery life, and will weigh 5Ibs. Tabulated summary of the Ansoff Matrix for the laptop. Current Products New Markets Strategic price reduction • Competitor acquisition • Boost promotion and distribution • Develop R&D department • Acquire competitor. • Strategic alliances of partnerships. • New geographical markets • Related diversification • New segments though approached • Markets Current • New Products carefully. • Market research Acquisition of a local company. Product Development Two strategies would be ideal. First, think of setting up a state-of-the-art R&D department or upgrading an existing one. It would be tasked with developing new products and upgrading existing ones (Verhoeven & Johnson, 2017). For instance, building a light laptop but with an improved processor, larger screen size, efficient RAM and a larger storage 3 capacity. The R&D would be tasked with researching and developing new products that match co ...
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