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Round 1 4 Campaing Perfomance.

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User Generated
Subject
Marketing
School
Temple University
Type
Homework
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Scoreboard results and campaign performance for each round.
Round 1: Trial round: Kent’s Camera Castle.
For round 1, the team did three things which are focusing on the product with the highest profit
while also selecting at least two keywords at each level. This also included keeping the CPC below
the suggested prices.
The ad clicks stayed less than average in this round.
The conversion rate increased from 1.59% to 5.48%.

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The ad revenue kept growing at an unpredictable rate.
Round 2: Had one Ad Group (Kent’s camera castle) do well.
In round 2, the campaign strategy sought to analyze the results of the previous round to assess the
ads that performed well. The four ad groups were run with similar keywords. Due to the technical
glitch, the results were below the class average.
With the low budget, less than 5% were sent.

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Scoreboard results and campaign performance for each round. Round 1: Trial round: Kent’s Camera Castle. For round 1, the team did three things which are focusing on the product with the highest profit while also selecting at least two keywords at each level. This also included keeping the CPC below the suggested prices. The ad clicks stayed less than average in this round. The conversion rate increased from 1.59% to 5.48%. The ad revenue kept growing at an unpredictable rate. Round 2: Had one Ad Group (Kent’s camera castle) do well. In round 2, the campaign strategy sought to analyze the results of the previous round to assess the ads that performed well. The four ad groups were run with similar keywords. Due to the technical glitch, the results were below the class average. With the low budget, less than 5% were sent. The email opening rate was zero%. The email CTR fell to zero in round 2 and then started rising from round 3. Round 3: Ad campaign & Landing pages. During the third round, the group tried to implement the search campaign strategy by optimizing the landing pages. Specific activities that we did are: Focusing on the targeted products from last round: GoPro Hero 7 and Canon Rebel T7I Selecting at least two keywords at each level, and make the amount at least 10 Allowing CPC to exceed the suggested prices up to 1 dollar Keywords Max CPC Click CTR Impr. Conversion Rate Conversions canon cameras 1 677 digital camera 1 350 gopro camera 1 78 ...
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