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The Global Marketing Plan Part 1

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Marketing
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ashford university
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The Global Marketing Plan Part 1
Student's Name
Course Name and Number
Instructor's Name
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Global Marketing Plan Part 1
Introduction
My choice of company is Uber Technologies Inc. Uber is a transportation firm
famous for its reliable online taxi app. Garret Camp and Travis Kalanick were the
founders of Uber in 2009; its name was UberCab (Cramer, & Krueger, 2016).
Currently, Uber operates in sixty-three countries and over 700 cities. The company
makes an average of fourteen million trips annually. This paper discusses Uber's
environmental analysis, its general strategy, and the rationale for selecting the strategy.
Environmental Analysis
Economic
Uber operates in an industry that shares intelligence and physical resources, a
sharing economy. Uber is highly flexible, which makes scheduling and re-scheduling
easier. Also, it is affordable compared to taxis. Uber's initial launch was in San
Francisco in 2011, where it raised a 44.5 million dollar funding at the end of the same
year. From 2012, Uber began its global take-over journey by opening a new branch in
different cities and states annually (Cramer, & Krueger, 2016). Today, Uber is still
transforming the transportation industry, with over 90 million active consumers
monthly. Several countries have banned the company because of unfair competition
practices. Uber is working in an economy that takes away opportunities from existing
businesses such as taxis. Uber's high growth rate indicates an economic potential in the
market. However, this is never the case because the larger Uber becomes, the more
irrelevant the other firms become.
Trade

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1 The Global Marketing Plan Part 1 Student's Name Course Name and Number Instructor's Name Date Submitted 2 Global Marketing Plan Part 1 Introduction My choice of company is Uber Technologies Inc. Uber is a transportation firm famous for its reliable online taxi app. Garret Camp and Travis Kalanick were the founders of Uber in 2009; its name was UberCab (Cramer, & Krueger, 2016). Currently, Uber operates in sixty-three countries and over 700 cities. The company makes an average of fourteen million trips annually. This paper discusses Uber's environmental analysis, its general strategy, and the rationale for selecting the strategy. Environmental Analysis Economic Uber operates in an industry that shares intelligence and physical resources, a sharing economy. Uber is highly flexible, which makes scheduling and re-scheduling easier. Also, it is affordable compared to taxis. Uber's initial launch was in San Francisco in 2011, where it raised a 44.5 million dollar funding at the end of the same year. From 2012, Uber began its global take-over journey by opening a new branch in different cities and states annually (Cramer, & Krueger, 2016). Today, Uber is still transforming the transportation industry, with over 90 million active consumers monthly. Several countries have banned the company because of unfair competition practices. Uber is working in an economy that takes away opportunities from existing businesses such as taxis. Uber's high growth rate indicates an economic pote ...
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I was struggling with this subject, and this helped me a ton!

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