For the case study, about MacKenzie and Marr Guitars, about 2000 words, and use APA format to access the material.Each analysis includesSwot analysis of a companyA clear and clear company's core strategic goals, remember to focus on marketing strategies, rather than short-term issues that may be raised by case writing. Do not exceed two to three sentences in this section.A clear alternative action plan will solve the core issues of the caseBriefly analyze the pros and cons of each strategic marketing activity you have identifiedYou can effectively use the market research and financial data in the case. You must analyze the market data provided by the case author. Failure to do so will result in a decline in performance.Select the most suitable strategic marketing process actions for the company and a short implementation planSpecific information I will send you the information in the form of photos

Example of Functional Area Questions on Shoprite Holdings Case Study and Evidence Required General Management Questions Evidence Required Analyse the vision and mission of Shoprite Holdings. Do you think this vision and mission is appropriate for Shoprite Holdings, taking their values and strategic drivers into consideration? Checkers, a subsidiary of Shoprite Holdings, wants to revise their mission but would still want it to be in line with that of Shoprite Holdings vision and mission. Develop an alternative mission for Checkers. Analyse the existing Vision and Mission of Shoprite Holdings.Comment on whether it is applicable to Shoprite Holdings.Develop an alternative mission statement for Checkers.Show how this links to Shoprite Holdings while addressing the unique situation of South Africa. Conduct a SWOT analysis for Shoprite Holdings. Analyse the internal environment and identify strengths and weaknesses.Analyse the external environment and identify opportunities and threats. What impact can a change in leadership have on Shoprite Holdings? Type of leadership styles and their impact on organisations.The effect that the appointment of someone outside of Shoprite Holdings as the new CEO may have on an organisation. What could Shoprite Holdings’ managers do to support, promote and encourage cultural awareness among the various global locations? Explain. Research on the various global locations that Shoprite Holdings is presently in.Comment on some of the differences and how that can be addressed by policies. What role do you think organisational structure plays in an organisation’s efficiency and effectiveness? Explain. Discussing the effect of organisational structure on efficiency and effectiveness.Comment on the contingency factors determining what will be the most appropriate structure.Research on these aspects.Application to Shoprite Holdings. Explain the different challenges that Shoprite Holdings may have in communicating to their employees, taking into consideration the need to reduce office waste and various COVID-19 policies. Research on and discussion of challenges of managing communications in an internet world. Research on and discussion of challenges of managing communications amidst a pandemic. Application to Shoprite Holdings. Today’s workplaces present considerable control challenges for managers. What do you think will be the workplace concerns that Shoprite Holdings’ managers may face? Research on present workplace concerns (workplace privacy, internet and e-mail usage, employee theft, employee violence, organisational change, etc.) and the concerns faced in global organisations. Comment on the concerns related to Shoprite Holdings. Comment on Shoprite Holdings’ commitment to their social responsibility and the environment. Research on social responsibility and environmental responsibility. Comment on Shoprite Holdings’ efforts with regards to social responsibility and environmental responsibility. Comment on the impact of COVID-19on Shoprite Holdings customers and their efforts to combat the impact. The global pandemic in 2020 impacted all areas of business. Comment on the impact of COVID19 on the business operations of Shoprite Holdings. Comment on the impact of COVID-19 on the business operations of Shoprite Holdings.