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Ethical Advertising And Promotion

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Marketing
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Northcentral University
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Ethical Advertising and Promotion Student Name Institution Course Name Instructor Name Date 1 Ethical Advertising and Promotion Introduction • Companies should advertise ethically • Advertising help customers make informed decisions • Ethical advertising shows protection of consumers • Acting ethically include having the community feel part of the company 2 Types of Advertisements • Internet • Television • Print media • • Newspapers • Magazines Events 3 Recent Trends in Advertising Regulations Environment • Advertising companies are focusing on advertising selfregulation • Advertisers need to ahead of the market • Advertising should be made comprehensive • Advertising’s current is focusing on sustainability • Adverts should be designed to meet specific target audience 4 Recent Trends in Advertising Regulations Environment • Internet Advertising The current trends include; ➢Social media advertisement ➢Banner advertisement ➢Search engine optimization, and ➢Mobile advertisements 5 Recent Trends in Advertising Regulations Environment • Television Advertising The current trends in television advertisement include; ➢Aggressiveness ➢Creation of social media texts ➢Specific audience targeting ➢Kids involvement 6 Self-regulation • Self-regulation refers to the ways in which the industry regulates advertisements • Self-regulation ensures decent and truthful advertisements ...
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