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Tesla Report

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Marketing
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City Colleges of Chicago Harry S Truman College
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Running head: TESLA 1
TESLA
Name
Institution
Course
Instructor
Date

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TESLA 2
PART 1
Introduction
The automobile industry is an ever-evolving sector. Over the years, the consumer need
for more advanced and newest model vehicles has led to more innovations by the manufacturers.
TESLA, a company geared towards the manufacture of electric vehicles has continued to rise in
this competitive market. The ability of this firm to use the newest technology in its model has
helped it offset the disadvantage of high product prices. In this paper, an analysis of the TESLA
organization will be performed. To achieve this, the company information will be provided, the
industry trends and information described using the PESTL analysis method. A SWOT analysis
will also be carried out. Additionally, the competitors will be described and their strengths and
weaknesses are provided.
Company Information
Background information
TESLA traces its origin back to California. Established by engineers Marc Tarpening and
Martin Eberhard, it was originally referred to as TESLA motors. After its founding in 2003,
TESLA motors operated for 14 years before changing its name to TESLA in 2017. The
company’s name was inspired by the famous scientist, Nikola TESLA who spearheaded studies
into electromagnetic fields. The most successful model was produced in 2008 and could cover up
to 250 miles. Additionally, this model charged in 24-48 hours and cost about $100,000 (Tiwari,
207). The modern phase started in 2011, as more efficient cars begun being manufactured. 2013
saw the establishment of its first Giga factory in Nevada. Entry into the solar power industry
occurred in 2015. This step allowed for the production of the first model meant for mass usage.
Post the leadership changes that occurred in 2019, TESLA stock rose to new heights in 2020.
Product mix
TESLA products are concentrated in three sectors; energy storage, automotive, and energy
generation. Key TESLA products include;
i. Automobiles
ii. Solar panels

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Running head: TESLA 1 TESLA Name Institution Course Instructor Date TESLA 2 PART 1 Introduction The automobile industry is an ever-evolving sector. Over the years, the consumer need for more advanced and newest model vehicles has led to more innovations by the manufacturers. TESLA, a company geared towards the manufacture of electric vehicles has continued to rise in this competitive market. The ability of this firm to use the newest technology in its model has helped it offset the disadvantage of high product prices. In this paper, an analysis of the TESLA organization will be performed. To achieve this, the company information will be provided, the industry trends and information described using the PESTL analysis method. A SWOT analysis will also be carried out. Additionally, the competitors will be described and their strengths and weaknesses are provided. Company Information Background information TESLA traces its origin back to California. Established by engineers Marc Tarpening and Martin Eberhard, it was originally referred to as TESLA motors. After its founding in 2003, TESLA motors operated for 14 years before changing its name to TESLA in 2017. The company’s name was inspired by the famous scientist, Nikola TESLA who spearheaded studies into electromagnetic fields. The most successful model was produced in 2008 and could cover up to 250 miles. Additionally, this model charged in 24-48 hours and cost about $100,000 (Tiwari, 207). The modern phase started in ...
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