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Hugo Boss A

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Management

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Auburn University Montgomery

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758gevonf

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Running head: HUGO BOSS 1

Hugo Boss

Student’s Name

Institutional Affiliation

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HUGO BOSS 2

Hugo Boss

Overview of the company

Hugo Boss was founded in 1923 in Metzingen. Initially, it concentrated on the production

of uniforms, raincoats, overalls, and work clothes. In 1933, the company embarked on uniform

production for Hitler Youth, Wehrmacht, and German stormtroopers. Hugo Boss relied on forced

laborers from Poland to improve his firm’s production capacity. After Boss died in 1948, the

organization focused on the manufacture of uniforms for police and postal workers. The firm

manufactured its first men’s suits in 1953. Currently, the company is regarded as the largest

producer of women’s and men’s clothing. Hugo Boss AG has different divisions, including Hugo

Boss USA, HB Textile Industry, Hugo Boss Industries, and Hugo Boss headquarters (Hugo

Boss, 2020). Its products are Boss Golf lines, casual Boss Sports, Baldessarini, Boss, and Hugo.

Moreover, it designs, licenses, and distributes fragrances and accessories. In the late 1990s, the

organization developed its first line of women’s wear. The Marzotto family currently owns the

firm.

Hugo Boss’ vision is to be a desirable and reputable lifestyle and fashion brand in

Germany and worldwide. Therefore, it puts consumers at the center of its activities; its mission is

to enhance its premium brands’ desirability in online and physical stores. From HB’s vision and

mission, it is evident that it focuses on social and economic responsibility.

Social Responsibility

HB states that it is committed to encouraging and motivating people in various regions to

exploit and reach their full potential. It engages in initiatives that seek to support and fund

education for young persons located in different regions. Also, the firm states that it is committed

to providing its employees with professional training opportunities. Through these efforts, HB

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Running head: HUGO BOSS 1 Hugo Boss Student’s Name Institutional Affiliation HUGO BOSS 2 Hugo Boss Overview of the company Hugo Boss was founded in 1923 in Metzingen. Initially, it concentrated on the production of uniforms, raincoats, overalls, and work clothes. In 1933, the company embarked on uniform production for Hitler Youth, Wehrmacht, and German stormtroopers. Hugo Boss relied on forced laborers from Poland to improve his firm’s production capacity. After Boss died in 1948, the organization focused on the manufacture of uniforms for police and postal workers. The firm manufactured its first men’s suits in 1953. Currently, the company is regarded as the largest producer of women’s and men’s clothing. Hugo Boss AG has different divisions, including Hugo Boss USA, HB Textile Industry, Hugo Boss Industries, and Hugo Boss headquarters (Hugo Boss, 2020). Its products are Boss Golf lines, casual Boss Sports, Baldessarini, Boss, and Hugo. Moreover, it designs, licenses, and distributes fragrances and accessories. In the late 1990s, the organization developed its first line of women’s wear. The Marzotto family currently owns the firm. Hugo Boss’ vision is to be a desirable and reputable lifestyle and fashion brand in Germany and worldwide. Therefore, it puts consumers at the center of its activities; its mission is to enhance its premium brands’ desirability in online and physical stores. From HB’s vision and mission, it is evident that it focuses on so ...
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Tags: Environmental Responsibility production capacity Hugo Boss companys website online and physical stores