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Brick And Mortar Stores And Online Businesses..edited

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Running Head: BRICK-AND-MORTAR STORES AND ONLINE BUSINESSES. 1
Brick-and-mortar stores and online businesses.
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BRICK-AND-MORTAR STORES AND ONLINE BUSINESSES. 2
With their different perspectives in mind, evaluate how and why their strategies differ.
What recommendations would you make to brick-and-mortar stores to capitalize on how
they can compete more effectively with online businesses?
The different perspective for brick-and-mortar vs. online is a person can't pay cash with
an online store. Customers can't physically see and touch a product. They can pay with money
at a brick-and-motor store, see, touch, and purchase all in one location. When a person goes
shopping for one item, they see several items along the way to acquire. Brick-and-mortar stores
will use in-store exclusive discounts to draw customers in. They advertise using television,
radio, newspapers, billboards, and commercials. Smaller, more unique businesses that can't
compete with Walmart or Amazon offer an experience. They provide unique products that can't
be found at Walmart and can't be touched or played on Amazon.
They provide a person that offers detailed information on their products. They offer loyalty
rewards for frequent shoppers, newsletters, and social media. Their strategy is all about the
experience a customer feels when they walk into their store. Online stores may be cheaper at
times, but they only take credit card payments, and there is a wait to receive the product. Online
stores mostly advertise using social media. The advantage of shopping online is no waiting in
long lines. Online stores offer free shipping, same-day or two-day delivery, and not dealing with
unnecessary people. Stores that don't offer free shipping get customers to purchase more by
adding a dollar amount to receive free shipping. I shop online for all the hard to find items.
Customers spend hours trying to find an item in a store, only to find they don't have it, which is
time-wasting. Still, online business customers search for a particular item and get a notification if
it's there or not, saving customers time. (Čater, B 2018)
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Running Head: BRICK-AND-MORTAR STORES AND ONLINE BUSINESSES. Brick-and-mortar stores and online businesses. Student name Institution name Course Date 1 BRICK-AND-MORTAR STORES AND ONLINE BUSINESSES. 2 With their different perspectives in mind, evaluate how and why their strategies differ. What recommendations would you make to brick-and-mortar stores to capitalize on how they can compete more effectively with online businesses? The different perspective for brick-and-mortar vs. online is a person can't pay cash with an online store. Customers can't physically see and touch a product. They can pay with money at a brick-and-motor store, see, touch, and purchase all in one location. When a person goes shopping for one item, they see several items along the way to acquire. Brick-and-mortar stores will use in-store exclusive discounts to draw customers in. They advertise using television, radio, newspapers, billboards, and commercials. Smaller, more unique businesses that can't compete with Walmart or Amazon offer an experience. They provide unique products that can't be found at Walmart and can't be touched or played on Amazon. They provide a person that offers detailed informat ...
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