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Digital Marketing For Almatar

Content type
User Generated
Subject
Economics
School
Saudi electronic university
Type
Homework
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Running Head: DIGITAL MARKETING FOR ALMATAR 1
Digital Marketing for Almatar
Student’s Name
Institution Affiliation

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DIGITAL MARKETING FOR ALMATAR 2
Digital Marketing for Almatar
Saudi Arabia has great digital penetration and the expansion of the bandwidth increases
daily. Besides, the kingdom has seen an increase in the number of digital bookings in the recent
years. The increased demand for digital booking has created a new business model that Almatar
seeks to capitalize. Nevertheless, the industry faces a myriad of challenges such as intense
competition and lack of government regulation since it is largely a new sector. Nonetheless, the
creation of a marketing mix that integrates the 5S model of Sorting, Setting in Order, Shinning,
Standardizing, and Sustaining will help Almatar overcome the challenges.
Current Situation
Notably, the company currently offers significant discounts and hot travel deals to the
loyal customers. Besides, the company also offers hotel reservations and fast flights after a
certain number of repeat businesses. Besides, the company boasts of transparency since it does
not have any hidden charges and the customer service is always ready to attend to the customers.
Therefore, the current SWOT analysis is as shown in the table.
Aspect
Situation
Strengths
Since the company offers rewards to the loyal customers, Almatar
encourages repeat business. Besides, the presence of the customer
service throughout the clock assures customers of quality service.
Moreover, the lack of hidden charges assures customers that they can
get value.

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Running Head: DIGITAL MARKETING FOR ALMATAR Digital Marketing for Almatar Student’s Name Institution Affiliation 1 DIGITAL MARKETING FOR ALMATAR 2 Digital Marketing for Almatar Saudi Arabia has great digital penetration and the expansion of the bandwidth increases daily. Besides, the kingdom has seen an increase in the number of digital bookings in the recent years. The increased demand for digital booking has created a new business model that Almatar seeks to capitalize. Nevertheless, the industry faces a myriad of challenges such as intense competition and lack of government regulation since it is largely a new sector. Nonetheless, the creation of a marketing mix that integrates the 5S model of Sorting, Setting in Order, Shinning, Standardizing, and Sustaining will help Almatar overcome the challenges. Current Situation Notably, the company currently offers significant discounts and hot travel deals to the loyal customers. Besides, the company also offers hotel reservations and fast flights after a certain number of repeat businesses. Besides, the company boasts of transparency since it does not have any hidden charges and the customer service is always ready to attend to the customers. Therefore, the current SWOT analysis is as shown in the table. Aspect Situation Strengths Since the company offers rewards to the loyal customers, Almatar encourages repeat business. Besides, the presence of the customer service throughout the clock assures customers of quality se ...
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