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marketing management

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Running Head: MARKETING MANAGEMENT 1
Marketing management
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Marketing Management
Market orientation is a business philosophy that on identifying and meeting the stated or
hidden needs of the customers through its product mixes. A marketing oriented company is
focused on the customer by finding out what their wants are, and produces products tailored to
these wants. It tends to tailor products that meet the demands of the customer. Many marketers
are moving towards a market-oriented approach since consumers have become increasingly
knowledgeable and they demand for variety and quality. The business therefore needs to be
sensitive to their customer needs or they will lose out on business.
This concept entails three important steps in relationship-orientation. Firstly, extensive
market research is carried out on the needs of the customers. Secondly, the research outputs are
kept under study by the marketers. Products are developed tailored to the customer needs.

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Marketing management Name College Date Marketing Management Market orientation is a business philosophy that on identifying and meeting the stated or hidden needs of the customers through its product mixes. A marketing oriented company is focused on the customer by finding out what their wants are, and produces products tailored to these wants. It tends to tailor products that meet the demands of the customer. Many marketers are moving towards a market-oriented approach since consumers have become increasingly knowledgeable and they demand for variety and quality. The busin ...
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