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Assess the prospects for success for the lincoln motor company s entry into the china market

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Question 4: Assess the prospects for success for the Lincoln Motor Company’s entry into
the China market.
Answer: Lincoln had specifically targeted wealthy Chinese who could afford to pay taxi drivers
to further their business. They designed the interior of the car which led to people calling it the
president's car. The Chinese market is important in renovating Lincoln's name and plates. LM
Company will benefit from doing business in the Chinese market. It will add value to the LM
business. It will attract wealthy Chinese people who can afford expensive cars. Ford Motor Co
announced on April 17, 2014, that it will start selling its Lincoln brand in China later this year,
bringing five cars to the country in 2016. luxury car ownership from the sales and service model
to the experienced model. "Dealers will aim to provide personal information to each customer,
officials said. Licensing plate, which will allow employees to see the owner of Lincoln's arrival.

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Question 4: Assess the prospects for success for the Lincoln Motor Company’s entry into the China market. Answer: Lincoln had specifically targeted wealthy Chinese who could afford to pay taxi drivers to further their business. They designed the interior of the car which led to people calling it t ...
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