Instruction you will use the case to answer the questions and use the financial analysis to do calculation. . The paper should be 3 pages Instead of summarizing the case, using the information in the case to defend your argument. Try to avoid being descriptive, but be analytical. Some basic references: 1.  Finance.yahoo.com and MSNmoney.com 2.  Hoovers.com 3.  Dun & Bradstreet Key Business Ratios 4.  Business Source Premier (Enhanced) Company Profile and Industry Profile 5.  The company’s website 6.  Small Business Administration 7.  Wikipedia’s references or sources (Not Wikipedia) 1.  The Financial analysis (Financial Analysis file under “learning module 3---FILE ATTACHED Compute each ratio within the five categories of ratios and interpret. These ratios should be compared with the industry average or the company’s historical performance. Evaluating the company’s overall financial health. 1.  Profit ratios: measure the efficiency with which the company uses its resources. 2.  Liquidity ratios: a measure of its ability to meet short-term obligations. An asset is deemed liquid if it can be readily converted into cash. 3.  Leverage ratios: A company is said to be highly leveraged if it uses more debt than equity, including stock and retained earnings. 4.  Activity ratios: indicate how effectively a company is managing its assets. 5.  Shareholders’ return ratios: measure the return that shareholders earn from holding stock in the company. 2.  Analyze business-level strategy 1.  Differentiation, cost leadership, focus, or integrated cost leadership/differentiation

Write a business plan report using the following structure: The Executive summaryName of the Business Opportunity / statement of problem Brief description about the product or service Capital and price Brief about Marketing plan Description of the businessThe mission and objectives of businessThe name of the business-Brand nameThe legal status of businessDetailed explanation of the product or service Why people buy this product or serviceWhat is your USPHuman resourcesOwner and partner’s qualification, technical skills, and experience An organization chart Human resources duties and responsibilitiesMarketing planMarket research Marketing strategy ( Place; Product; Price ; Promotion )Competitive Analysis Operation planPreparing for Business ( rules and regulation to start business)Operation process Plant and equipment ( cost and suppliers)Delivery to customers Technology used Capital and financial planCapital size Capital sources Government support programs Fixed cost Variable cost Startup costExplanations of costs Projected and explanation of cash flow Break even analysis *** Word count: 1500 words.*** In-Text Citation and References using Harvard style.*** An attachment related to the report has been uploaded.