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Creative Brief

Content type
User Generated
Subject
Video Editing
School
Concordia University Irvine
Type
Homework
Rating
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Running Head: CREATIVE BRIEF 1
Creative Brief
Student name
Institution name

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CREATIVE BRIEF 2
Creative Brief
Project overview
Access Irvine Valley provides community media for Irvine Valley County and
provides all the tools and training to help the community find their voice or promote the
organization's vision. The website needs to be redesigned to show a clear structure and easy
hovering to complete their vision. It currently contains too much information that is not in order
and does not provide a smooth and streamlined user experience.
Project scope-Through design explorations of primary pages extend the foundations elements
of the design system, creating both standards (consistent treatment & features) and guidelines.
Target audience-Non-profit organizations, students ranging from middle school to adults, local
artists, musicians, historians, filmmakers, volunteers and those with community-based project
desires a forum where their voice can be heard.
Site objectives and Goals-Promote a sense of community and friendship through events,
classes’ and workshops, Showcase important upcoming events more prominently, redesign it to
create more structure and an organized system, Define the interaction model, Update the visual
language and the content strategy, Develop more details around how the experience should feel
at crucial customer touch points.
Areas of improvement; Navigation, Messaging, Affordances, Icons, Containers (Interface,
simpler, reduce graphical assets), typography (add sizes, fonts), and Page Structure (grid, width,
behavior)
Design constraints; Localize, Scalable, Accessible, Discoverable,
Design considerations; Audience, Technology, Context, Research,

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Running Head: CREATIVE BRIEF 1 Creative Brief Student name Institution name CREATIVE BRIEF 2 Creative Brief Project overview Access Irvine Valley provides community media for Irvine Valley County and provides all the tools and training to help the community find their voice or promote the organization's vision. The website needs to be redesigned to show a clear structure and easy hovering to complete their vision. It currently contains too much information that is not in order and does not provide a smooth and streamlined user experience. Project scope-Through design explorations of primary pages extend the foundations elements of the design system, creating both standards (consistent treatment & features) and guidelines. Target audience-Non-profit organizations, students ranging from middle school to adults, local artists, musicians, historians, filmmakers, volunteers and those wi ...
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