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3m.edited

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Marketing

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Post University

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Bus 411

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Running Head: MARKETING QUESTION 1

Marketing Question

Student Name

Institution Affiliation

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MARKETING QUESTION 2

Introduction

3M, a mining organization is based in Minnesota and is a multinational company that

operates in over sixty countries globally. The organization produces more than fifty-five

thousand products of several types like in healthcare, safety, automotive, manufacturing,

commercial solutions, mining, and transportation. Since its formation, it has been aiming at

providing the best possible services for its customers globally. The following case study

highlights the 3M organization and some of its practices.

3M, an organization formerly referred to as Minnesota Mining and Manufacturing

Company was formed by five people. These five businessmen started a multinational

company that operates in more than sixty countries internationally. Their urge to start the

company originated from the desire to work hard on different areas they were interested in to

effectively grow their business to a much organized and global entity. Just like any other

organization, 3M began to face several organizational issues in the 1990s making it

restructure in the international markets.

The idea of restructuring was not very clinical and forced some of the employees to

push themselves back in terms of what they could have produced. However, in 1990 De

Simone became the chief executive officer and used different managerial techniques, but his

proposal was rejected by the senior management. The reason for the decline was that his

arguments in terms of the proposal did not focus much on the innovative areas, a factor that

led to the organization’s decline in 1991. The organization’s president Mr. McKnight focused

on innovation, a feature which De Simone’s plan did not entail. This reason led to the decline

of De Simone’s proposal of change in the organization as planned.

The main strengths the organization had were the availability of a group of experts,

scientists hired by the organization’s president, Mr. McKnight. The hiring of these experts

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Running Head: MARKETING QUESTION Marketing Question Student Name Institution Affiliation 1 MARKETING QUESTION 2 Introduction 3M, a mining organization is based in Minnesota and is a multinational company that operates in over sixty countries globally. The organization produces more than fifty-five thousand products of several types like in healthcare, safety, automotive, manufacturing, commercial solutions, mining, and transportation. Since its formation, it has been aiming at providing the best possible services for its customers globally. The following case study highlights the 3M organization and some of its practices. 3M, an organization formerly referred to as Minnesota Mining and Manufacturing Company was formed by five people. These five businessmen started a multinational company that operates in more than sixty countries internationally. Their urge to start the company originated from the desire to work hard on different areas they were interested in to effectively grow their business to a much organized and global entity. Just like any other organization, 3M began to face several organizational issues in the 1990s making it restructure in the international markets. The idea of restructuring was not very clinical and forced some of the employees to push themselves back in terms of what they could have produced. However, in 1990 De Simone became the chief executive officer and used different managerial techniques, but his proposal was rejected by the senior mana ...
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Tags: marketing strategy Manufacturing Company International Markets multinational company Minnesota Mining