INTERNATIONAL MARKETING STILL USEFULL? 1 25-09-2018 International Marketing • It's 2:00 pm in Auckland, New Zealand; the Global Man checks the time, looking to his Rolex and fix his Boss outfit. He touches his face and checks the excellent work of his Philishave. • Gives a kiss to his wife, thinking that she is so beautiful, whether she's wearing Dior or Zara or just Dim. He eats Kellogs and leaves the house in a hurry. • He drives his Mercedes to the airport. There, he searches for Lufthansa's door while is seeing Boeing planes landing. • It's 4 pm when he leaves. Already on the plane, he drinks a glass of Mateus. • At the moment the plane lands in Los Angeles, he picks up his iPhone and speaks to the company through WhatsApp. The meeting is scheduled for 10 am. • It's time for his presentation; he straightens his glasses with lenses Zeiss, pick up his Montblanc, opens his Mac, and he presents his PowerPoint presentation. He smiles, Colgate made teeth completely white, he feels the flash of Nikon and smiles again. • It's time for lunch; he runs for McDonald's, eats a hamburger and drinks a Coke. He's happy with himself, but he feels tired . . . after all this Thursday is still halfway through. 2 25-09-2018 3 25-09-2018 International Marketing STARTING POINT . . . 4 International Marketing INTERNATIONAL MARKETING PRESENTATION 5 International Marketing SCHEDULE Date Why? Drivers 16/04/2021 Where? CAGE model International Market Selection ...
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