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D Light Design Case Study Presentation

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D.Light Design Case Study SUBMIT TED BY: VANSHITA SINGHAL JASMINE GOYAL SHWETA BHAT T SHWETA SAXENA TANUPRIYA ANMOL RAINA INTRODUCTION D.Light was founded by Sam Goldman and Ned Tozun in May 2007, keeping 2 goals in mind: • Sustaining a social enterprise • Earning a profit to the entrepreneur In 2009, d.light had inaugurated the global rollout of its product range in India. In India d.light sold three models: S2- Study lamp with entry-level pricing of INR450 S20 – Household lamp with differential power settings, priced at INR645 S300 – Solar lamp with a mobile charging feature, priced at INR1845 All the three products carried a two-year free replacement warranty. They focused on providing consumers at the larger base of the pyramid (BOP) segment with affordable lighting products, the company was driven by a vision of “empowering the lives of at least 100 million people by 2020”. OBJECTIVES •Identify ways of how to create demand for solar lamps •How to build trust amongst customers towards an unknown brand •Define ways on how to distribute the product through different marketing channels •To choose the most valid and profitable marketing channel •How to motivate the channel members to promote the product as solar lamps were not part of their core offerings • Need of financing options for the purchase of solar lamps to accelerate demand SCOPE OF SOLAR INDUSTRY IN INDIA Ministry of new and renewable energy provides subsidy for special category whi ...
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