Please use Germany and China as the countries of focus, with China being the country of choice.  Tools to use: SWOT & Porters Five Forces  As you close your weekly meeting with Deborah, she says, “There are some very good ideas here. I would like to see you continue with a global marketing plan. We need more concrete analysis and data for the presentation. Get your team to work.” After your meeting with Deborah, you briefly meet with your team to discuss moving toward a more formal analysis. “Tiffany and Mike, we need to provide a more detailed analysis,” you explain. “You’ve done a great job so far looking at what resources we need and potential countries, but we need to really dig deeper on this.” Tiffany nods her head in agreement. “Definitely,” she says. “We need to look at some internal variables as well as political, environmental, sociocultural, and technological environments of the countries that we are considering.” Mike interjects, “Well, that’s something we should consider, but it’s not the only way to analyze this type of project. This is such a big decision, and we need to give as much information as we can.” You reply, “Great point, Mike. We should look at this from a couple of different angles.” The next step in your strategic marketing plan is to determine the tools that are needed to conduct an analysis of the industry and competitors. Complete the following: What are the best tools to use in this situation? Provide a brief summary of at least 2 of these tools. Why do you think these are the best ways to analyze the market? How will you use these tools in your plan?

PAD 340 Project Two Guidelines and Rubric Overview This competency project is a presentation of the budgeting process for hypothetical community members. Your task is to effectively communicate the information to a typical lay audience unfamiliar with the budgeting process, in an effort to increase community engagement. Your presentation will outline the purpose of public-sector budgeting at the local level and include step-by-step instructions on how to review a budget. In this project, you will create a PowerPoint presentation with accompanying speaker notes and an audio recording of your narration. This is the second of three competency projects in this course; it is due in Module Six. In this assignment, you will demonstrate your mastery of the following course competency:  Analyze the public-sector budget process and outcomes Prompt You will create a PowerPoint presentation that answers the following questions: What is the purpose of a budget at the local level? What are the four budget stages that a local government would use in its budgeting cycle? What recommendations would you provide community members on how they could be involved in their community’s budget process? Be sure your presentation adheres to the principles for planning an effective presentation discussed in Module Five. Your final presentation should include 5–8 slides with accompanying speaker notes and an audio recording of your narration. For more information on how to record yourself in PowerPoint, please review the tutorial on the Microsoft Office website. Specifically, you must address the critical elements listed below. I. Purpose of Budgeting: To introduce your presentation, you will describe the various purposes for developing a budget (e.g., nonfinancial and financial stability, transparency). Be sure to use specific examples that would resonate with your hypothetical lay audience. II. Budget Cycle: Then, explain all four phases (i.e., formulating, approval, implementation, evaluation) of the budgeting cycle and how they are interrelated. Remember to define any technical terminology used for your audience. III. Recommendations: In the final section, provide recommendations for community members on how to be more involved in their local budgeting process. A. Explain the factors that might influence how much say an individual community member would have on the budget process. Use specific examples to illustrate. 2 B. Identify which phase(s) a community member should be involved in if they want to have the most influence on the process and outcomes. Justify your recommendations with supporting evidence. C. Recommend specific strategies that community members could employ to increase their influence for your identified phases of the budget cycle. Justify your recommendations with supporting evidence. IV. Communication: Customize your presentation to meet the needs of your audience, including using appropriate budget-specific terminology. Your slides should be streamlined with the most essential information, while the speaker notes/audio recording should add context and detail. Project Two Rubric Guidelines for Submission: Your community presentation project must be 5–8 slide PowerPoint presentation with accompanying speaker notes and audio recording, and apply APA format for all references.