LEARN MORE...

Home
Documents
March 2021
3
Sp10 marketing 1

Sp10 marketing 1

Content type

User Generated

Uploaded By

Abhenu

Pages

Showing Page:

1/5

RUNNING HEAD: Marketing

MARKETING

Name of Student

Name of Professor

Course

Date

Showing Page:

2/5

Marketing

Objectives and Strategies

Establishing a new product into the market requires an in-depth analysis of the

implications of the entry of the product into the market. In the context, Mr. Fahmy should

develop goals that are attainable hence enabling an easier assessment of the products

performance and level of customer satisfaction (Išoraitė, 2016). He should first focus on the

revenue target for the brand. The revenue target will dictate the amount of food products that

should be supplied into the market. Besides, sales target is also mandatory for the business to

identify the amount of products that are demanded. For instance, the marketing goal can be to hit

100000 consumers in 5 countries for the next 12 months. The fore-mentioned example leads to

the implementation of the business goals such as the sales for a particular product.

Choices

The four piece marketing mix is a very critical aspect in the marketing of a good. In the

scenario, Mr. Fahmy aims to introduce a subsidiary producing natural and organic food products.

The choices in the traditional mix include:

Products

The subsidiary aims to introduce a natural and organic food products targeting the youth.

He should ensure that the products correspond effectively to the requirements of the customers.

In the case, it has identified a niche of unavailability of healthy products hence he should go

ahead with the plan (Dutta, 2017). Besides, he should ensure that the quality, packaging, taste

and color are attractive thus influencing the target market. More emphasis should be made on

color and packaging to attract the children.

Price

Showing Page:

3/5

End of Preview - Want to read all 5 pages?

Access Now

Unformatted Attachment Preview

RUNNING HEAD: Marketing MARKETING Name of Student Name of Professor Course Date Marketing Objectives and Strategies Establishing a new product into the market requires an in-depth analysis of the implications of the entry of the product into the market. In the context, Mr. Fahmy should develop goals that are attainable hence enabling an easier assessment of the products performance and level of customer satisfaction (Išoraitė, 2016). He should first focus on the revenue target for the brand. The revenue target will dictate the amount of food products that should be supplied into the market. Besides, sales target is also mandatory for the business to identify the amount of products that are demanded. For instance, the marketing goal can be to hit 100000 consumers in 5 countries for the next 12 months. The fore-mentioned example leads to the implementation of the business goals such as the sales for a particular product. Choices The four piece marketing mix is a very critical aspect in the marketing of a good. In the scenario, Mr. Fahmy aims to introduce a subsidiary producing natural and organic food products. The choices in the traditional mix include: Products The subsidiary aims to introduce a natural and organic food products targeting the youth. He should ensure that the products correspond effectively to the requirements of the customers. In the case, it has identified a niche of unavailability of healthy products hence he should go ahead with the plan (Dutta, 2017) ...
Purchase document to see full attachment