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Running head: LINKEDIN CASE STUDY 1

LinkedIn Case Study

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LINKEDIN CASE STUDY 2

LinkedIn Case Study

With more than sixteen years of customer satisfaction as a professional social

networking platform, LinkedIn has become more productive and diverse. Virtual organization

management requires finding a good business model that will develop effectiveness and

productivity. LinkedIn started back in the year 2003, struggling for efficiency, but since its

incorporation by Microsoft, it has enjoyed massive revenues. The main reason for efficiency

was the business model that was integrated into LinkedIn, compassing four significant pillars.

As a result, the article will provide a discussion on the business model adopted in LinkedIn and

how it has generated effectiveness for the company.

Business Model Used

LinkedIn has more than 660 million users who have been managed efficiently by the

business model that this website uses. A business model is a strategy used to ensure that all the

activities and operations in an organization that generates revenue are managed efficiently. The

business model that LinkedIn integrated into its system is a multi-sided freemium model that

has four major components. They include premium subscriptions, talent solutions, learning and

development, and marketing solutions. They are the main channels that generate revenue for

the social networking company.

The first component of the LinkedIn business model is the talent solutions that

recruiters use in finding the required professional expertise across the website. The talent

solution product, as a component, has three significant features that make the whole process a

success. They include the In Mail service, the talent pipeline management, and the advanced

searches. In Mail service, as the first feature, enables recruiters to email all the desired

professionals across the globe without limit in search of qualified candidates. The talent

pipeline management is a dashboard tool created for efficient tracking of skilled professionals.

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1 Running head: LINKEDIN CASE STUDY LinkedIn Case Study Institutional Affiliation Students Name Date 2 LINKEDIN CASE STUDY LinkedIn Case Study With more than sixteen years of customer satisfaction as a professional social networking platform, LinkedIn has become more productive and diverse. Virtual organization management requires finding a good business model that will develop effectiveness and productivity. LinkedIn started back in the year 2003, struggling for efficiency, but since its incorporation by Microsoft, it has enjoyed massive revenues. The main reason for efficiency was the business model that was integrated into LinkedIn, compassing four significant pillars. As a result, the article will provide a discussion on the business model adopted in LinkedIn and how it has generated effectiveness for the company. Business Model Used LinkedIn has more than 660 million users who have been managed efficiently by the business model that this website uses. A business model is a strategy used to ensure that all the activities and operations in an organization that generates revenue are managed efficiently. The business model that LinkedIn integrated into its system is a multi-sided freemium model that has four major components. They include premium subscriptions, talent solutions, learning and development, and marketing solutions. They are the main channels that generate revenue for the social networking company. The first component of the LinkedIn business model is the ...
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