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Sp12 marketing strategies

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Running Head: JUST IN TIME 1
Marketing Strategies
Student’s Name
Institutional Affiliation

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JUST IN TIME 2
Q1.Define just in time (JIT)
Just in time is a management philosophy that uses a set of techniques and tools to improve the
quality in a business process while eliminating any form of waste. The production and purchase
of goods based on actual and not forecasted sales; hence, all goods are produced upon order by
the customer and are delivered just-in-time for sale (Hirano, 2016). The JIT system characterized
by a long-term focus for product development and needs supply. Another feature is an automatic
purchasing system that allows for intensive coordination for the consistent purchase of
production materials. Other features include strong relationships that consist of a chain of
customers linked to each other; therefore, there must be efficiency in the system. Additionally,
the system always strives for constant improvement by dealing with fundamental problems,
which are anything that does not bring value. Some of the benefits of the JIT system include a
reduction in wastage, improved productivity, and smooth production flows. When the cycle of
production is shorter, the financial, labor, and inventory costs become lower.
Q2.Compare and contrast a conventional channel with a vertical marketing system
Conventional channel and vertical marketing systems are both appropriate marketing
strategies that can help deliver a product in the market. Both systems comprise of producers,
wholesalers, and retailers. These entities work uniformly in a vertical marketing system, which
has become an extensive system over the years. The three types of vertical marketing include
corporate, administrative, and contractual systems. It is effective when one channel member has
more power than the other two, for example, producer. Therefore, the other two co-operate based
on contract, and they work under one management.

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Running Head: JUST IN TIME 1 Marketing Strategies Student’s Name Institutional Affiliation JUST IN TIME 2 Q1.Define just in time (JIT) Just in time is a management philosophy that uses a set of techniques and tools to improve the quality in a business process while eliminating any form of waste. The production and purchase of goods based on actual and not forecasted sales; hence, all goods are produced upon order by the customer and are delivered just-in-time for sale (Hirano, 2016). The JIT system characterized by a long-term focus for product development and needs supply. Another feature is an automatic purchasing system that allows for intensive coordination for the consistent purchase of production materials. Other features include strong relationships that consist of a chain of customers linked to each other; therefore, there must be efficiency in the system. Additionally, the system always strives for constant improvement by dealing with fundamental problems, which are anything that does not bring value. Some of the benefits of the JIT system include a reduction in wastage, improved productivity, and smooth production flows. When the cycle of production is shorter, t ...
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