Access over 20 million homework & study documents
search

Sp14 ikea edited

Content type

User Generated

Rating

Showing Page:
1/5
Running Head: IKEA 1
Ikea
Professor’s Name
Student’s Name
Institution Of Affiliation
Course
Date

Sign up to view the full document!

lock_open Sign Up
Showing Page:
2/5
IKEA 2
Introduction
The company is a Swedish owned company. The company is a multinational group
that mainly deals with furniture. They assemble the kitchen as well as home appliances. They
also deal with other home services. The company has been one of the most prominent
furniture retail since the year two thousand and eight. The company was founded seventy-six
years ago and was founded by Ingvar Kampard. The headquarters is located in Delft,
Netherlands. This year the company covers four hundred and thirty-three locations. The
company's revenue is forty-two billion dollars. The company is very expansive as it has two
hundred thousand employees. The company's vision is to create an atmosphere where people
have a good day every single day. The main idea of the company is to provide a wide range
of properly designed, functional home furnishing products at a price that is affordable as
possible. The IKEA strategies are to standardize retailer selection as well as diversify
business ideas. IKEA has a tactic of getting customers. They lower the prices by at least two
per cent.
Marketing plan for IKEA
The company has several ideas. It integrates various marketing strategies. One of the
policy is they focus on the products and price elements of the market. The company in its
efforts to offer a range of products to consumers, they try to reduce the cost of the products so
that consumers can get it. Some elements of marketing include place, process, promotions,
people and physical evidence. The other plan is to target customers who want value for
money (Steenkamp,2017). The company has adopted a way in which they put a lower price
on their products. The company also sell unique products which are not sold by any other
company. People are usually attracted to the uniqueness that the company offers. The
company effectively applies product placement technique. The company places its products

Sign up to view the full document!

lock_open Sign Up
Showing Page:
3/5

Sign up to view the full document!

lock_open Sign Up
End of Preview - Want to read all 5 pages?
Access Now

Unformatted Attachment Preview

Running Head: IKEA 1 Ikea Professor’s Name Student’s Name Institution Of Affiliation Course Date IKEA 2 Introduction The company is a Swedish owned company. The company is a multinational group that mainly deals with furniture. They assemble the kitchen as well as home appliances. They also deal with other home services. The company has been one of the most prominent furniture retail since the year two thousand and eight. The company was founded seventy-six years ago and was founded by Ingvar Kampard. The headquarters is located in Delft, Netherlands. This year the company covers four hundred and thirty-three locations. The company's revenue is forty-two billion dollars. The company is very expansive as it has two hundred thousand employees. The company's vision is to create an atmosphere where people have a good day every single day. The main idea of the company is to provide a wide range of properly designed, functional home furnishing products at a price that is affordable as possible. The IKEA strategies are to standardize retailer selection as well as diversify business ideas. IKEA has a tactic of getting customers. They lower the prices by at least two per cent. Marketing plan for IKEA The company has several ideas. It integrates various marketing strategies. One of the policy is they focus on the products and price elements of the market. The company in its efforts to offer a range of products to consumers, they try to reduce the cost of the products so that ...
Purchase document to see full attachment
User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.

Anonymous
Just the thing I needed, saved me a lot of time.

Studypool
4.7
Trustpilot
4.5
Sitejabber
4.4