Running head: MBA 670 PROJECT 3 - INDIVIDUAL ANALYSIS MBA 670 Project 3 - Individual Analysis [Name] [Team Name] [Product Name or Names] [Market Country or Countries] [Course Name] [Course Section Number] [Instructor] [Date Submitted] 1 MBA 670 PROJECT 3 - INDIVIDUAL ANALYSIS 2 1. What strategy were you implementing? Give examples of any three decisions over the four rounds that were consciously driven by your chosen strategy. Explain. In the simulation, Team Chester's strategy was adopted in the broad cost leader to keep the prices low, target low tech customers, and dominate the United States market. The strategy is vital since Team Chester's cake will become popular among the locals since "competitive advantage according to the strategy is gained by keeping the R&D, production, shipping, and raw materials, enabling the company to compete based on price." Further, the report revealed that keeping the prices affordable to low-tech customers would encourage loyal (R&D Coalition., 2021). The product under consideration in the report was cake. The price for cake produced by the Chester plant cost $32 in round 1, and $28.25 in round 4, demonstrating that the low prices attracted low-tech buyers. The last simulation indicated that at the price of $28.25, all Low-tech units produced of cake of 1152 were sold, and the plant utilization rate was at 200%. The Materials used in rounds 1 and 2 varied, with round 1 having higher direct materials cost $11.29 than round 2, $10.38. T ...
Purchase document to see full attachment