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Swot analysis for highly brill leisure center

Swot analysis for highly brill leisure center

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SWOT Analysis for Highly Brill Leisure Center

Strengths:

➢ The Center is located within a two-minute walk of the main bus station, and is a

fifteen-minute ride away from the local railway station.

➢ Highly Brill Leisure Center has received a grant to fit special ramps and changing

rooms to accommodate the local disabled.

➢ It is widely acknowledged that Highly Brill has the best-trained and most

respected staff of all of the centres in the locality

➢ Press releases have just been issued to confirm that Highly Brill Leisure Center

is the first center in the area to be awarded quality assurance standard BS EN

ISO 9002.

Weaknesses:

➢ It is one of the oldest centers in the area and needs some cosmetic attention.

➢ A private joke between staff states that if you want a day-off from work that you

should order a curry from the Center's canteen, which has never made a profit.

Opportunities:

➢ It is located next to one of the largest shopping centers in Britain.

➢ Due to an increase in disposable income over the last six years, local residents

have more money to spend on leisure activities.

➢ After a heated argument with the manager of a competing leisure center, the

leader of a respected local scuba club is looking for a new venue.

➢ The local authority is considering privatizing all local leisure centers by the year

2000.

➢ The Center has been offered the latest sporting craze.

➢ There is a competition standard swimming pool; although it has no wave

machines or whirlpool equipment as do competing local facilities.

Threats:

➢ There has been a substantial decrease in the birth rate over the last ten years.

➢ In general people are living longer and there are more local residents aged over

fifty-five now than ever before.

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SWOT Analysis for Highly Brill Leisure Center Strengths: ➢ ➢ ➢ ➢ The Center is located within a two-minute walk of the main bus station, and is a fifteen-minute ride away from the local railway station. Highly Brill Leisure Center has received a grant to fit special ramps and changing room ...
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