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February 17, 2020 Digital Activities

1.

Strategy in the News

Headline: “TikTok Wants to Grow Up, but Finds It Tough to Keep Kids Out”

Link: https://www.wsj.com/articles/tiktok-wants-to-grow-up-but-finds-it-tough-to-keep-kids-out-11581858006

Product Life Cycle Analysis for TikTok: ByteDance Inc. owns a portfolio of mobile applications but we are going

to focus on TikTok for the purpose of this discussion. In my opinion, TikTok falls in the maturity stage as mobile

applications have a very quick product cycle and since TikTok was launched in 2017, they have witnessed rapid

growth and have reached a stage of sustained growth rate over the past three years. The above WSJ article

discusses how TikTok is very popular amongst children below 13 years of age and ByteDance initially extended

its S-curve by acquiring musical.ly in late 2017. As discussed in the article, ByteDance is looking to extend its

initial S-curve again by marketing heavily towards an older generation.

STEEP Analysis for TikTok: ByteDance Inc. needs to consider each of the STEEP factor during the decision-making

process. However, of the five factors, Sociocultural, political/legal, and technological trends directly affect

TikTok’s business model. Since over 70% of children under 13-year old with smartphones use TikTok, it is

important for TikTok to focus on sociocultural trends that affect use of entertainment and social media

applications. In 2019, ByteDance ended up paying $5.7 million to the FTC to settle a lawsuit that allegedly

blamed them for collecting data of users under 13-years of age. They also need to target an older generation to

ensure that they don’t fall under legal scrutiny again.

Porter’s Five Forces Analysis for TikTok: ByteDance Inc. faces high bargaining power of buyers and high level of

threat from rivals and new entrants. There are thousands of existing and emerging companies that build

entertainment and media applications like TikTok and as the number of applications continues to grow, users

will always have a choice, and this also gives them high bargaining power. It makes sense for TikTok to focus on

an older generation to stabilize their revenue streams alongside complying with legal regulations.

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J375 (Hybrid) February 17, 2020 Digital Activities 1. Strategy in the News Headline: “TikTok Wants to Grow Up, but Finds It Tough to Keep Kids Out” Link: https://www.wsj.com/articles/tiktok-wants-to-grow-up-but-finds-it-tough-to-keep-kids-out-11581858006 Product Life Cycle Analysis for TikTok: ByteDance Inc. owns a portfolio of mobile applications but we are going to focus on TikTok for the purpose of this discussion. In my opinion, TikTok falls in the maturity stage as mobile applications have a very quick product cycle and since TikTok was launched in 2017, they have witnessed rapid grow ...
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I need someone to paraphrase this for me

1. On day 51 a project has an earned value of $600, an actual cost of $650, and a planned cost of $560. Compute t ...

I need someone to paraphrase this for me

1. On day 51 a project has an earned value of $600, an actual cost of $650, and a planned cost of $560. Compute the SV, CV, and CPI for the project. What is your assessment of the project on day 51? Answer: (AC = 650) - (EV = 600) - (PC = 560) CV (Cost Variance) = (EV – AC) = (600 – 650) = (-50). SV (Schedule Variance) = (EV – PV) = (600 – 560) = (40). CPI (Cost performance index) = (EV ÷ AC) = (600 ÷ 650) = (0.92).i need to paraphrase it depend on the solution My assessment would be that the project is over budget (as indicated by negative CV). However, since SV is positive, it indicates that project is on schedule. A CPI of .92 indicates that the cost of completing the project is higher than planned which is a bad condition.

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