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Psy3738 The Psychology Of Social Media Deliverable 5

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Rasmussen University
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PSY3738 The Psychology of Social Media Deliverable 5
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PSY3738 The Psychology of Social Media Deliverable 5
Introduction
Communication on social media is one of the most effective marketing strategies
employed by organizations today. When establishing communication links in different social
networking sites, there is a need to appreciate social differences and cultural diversity (Alsaleh et
al., 2019). Otherwise, a situation may arise where the customers misinterpret information that
had good intentions. In this paper, a review of different companies’ social media pages is done to
determine how they utilize Twitter, one of the biggest social networking sites, to market their
various products. The paper further analyses the effectiveness of these pages in attracting
customers. The companies include the Hilton Group of Hotels, Kmart, and Nike. Based on what
is learned in Part 1, Part 2 comprises the best fake social media page on a chosen imaginary
company.
Part 1
1A: The Hilton Group
Hilton Group of Hotels is one of the leading companies on social media marketing
globally. On Twitter, the company’s content is attractive to diverse customers from different
demographics. Its slogan, “At Hilton, passports are budged of honor and feeling welcomed is a
universal language,” tells customers that the Hotel is all-inclusive (DeYeso, 2019). Hilton hotel
has more than 6,300 properties worldwide in 118countries with about 18 brands that originally
belong to them (DeYeso, 2019). Due to its social media marketing, Hilton hotel has flourished
over the years to become a world-class hotel. The hotel specializes in hospitality, and is
associated with luxury.
The messages on Hilton’s social media pages target diverse social groups worldwide.
Hilton has a loyalty program that targets people who have used their services several times on

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1 PSY3738 The Psychology of Social Media Deliverable 5 Student’s Name Institutional Affiliation Course Number: Course Name Instructor’s Name Date of Submission 2 PSY3738 The Psychology of Social Media Deliverable 5 Introduction Communication on social media is one of the most effective marketing strategies employed by organizations today. When establishing communication links in different social networking sites, there is a need to appreciate social differences and cultural diversity (Alsaleh et al., 2019). Otherwise, a situation may arise where the customers misinterpret information that had good intentions. In this paper, a review of different companies’ social media pages is done to determine how they utilize Twitter, one of the biggest social networking sites, to market their various products. The paper further analyses the effectiveness of these pages in attracting customers. The companies include the Hilton Group of Hotels, Kmart, and Nike. Based on what is learned in Part 1, Part 2 comprises the best fake social media page on a chosen imaginary company. Part 1 1A: The Hilton Group Hilton Group of Hotels is one of the leading companies on social media marketing globally. On Twitter, the company’s content is attractive to diverse customers from different demographics. Its slogan, “At Hilton, passports are budged of honor and feeling welcomed is a universal language,” tells customers that the Hotel is all-inclusive (DeYeso, 2019). Hilton hotel has more tha ...
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