The advocacy process

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The Advocacy Process

The activism process entails a series of interconnected activities that are strategically planned to bring

about change at different levels. Growing community understanding of the problem, generating

constituent pressure to advocate for change, strengthening the state's response to prevent and

prosecute human rights abuses, and affecting law and policy-making are examples of these acts. Before

taking action, advocates for reform should figure out what the campaign's goal is. The goal may be

anything from addressing a specific issue by modifying a law or policy to raising general awareness of

human rights abuses in a particular community.

Defining Advocacy Goals: What is Success?

Identifying the target is the first step in developing an advocacy plan. Depending on the subject and the

background, an effective advocacy campaign may take on various forms. Activists should set targets for

their advocacy campaign and describe what progress looks like in their particular situation. When

embarking on any advocacy project, the first question to ask is, "What outcome are you aiming to

achieve?" These objectives can range from simply raising awareness of a problem to establishing the

organisation as a source of knowledge in a specific field to actively passing or opposing legislation. It's

critical to establish specific objectives early on in the process. It's good to be able to refer back to an

original target in order to remain centred if any agency suddenly tries to weigh in or offer

improvements to the plan. Indeed, being mindful of other viewpoints (particularly those that are

diametrically opposed to your own) will be critical in determining what is feasible. Following the

establishment of the agenda's objectives, the advocate should establish clear intermediate targets to

track progress. Human rights activism, in practise, is a long-term phase of social and political

transformation. A target is a declaration of the desired transition as a result of advocacy activities.

Advocates should pose two main questions when designing the goal: Can achieving the target have an

impact on the human rights violations or abuses that have been identified? What are the chances of

unintended consequences?

The following should be included in an advocacy target statement:

Refer back to the mandate for human rights monitoring.

Reflect on the information gathered during the documentation process.

Be created in partnership with other stakeholders and collaborators.

In terms of human rights jargon, express the desire for reform.

Developing an Advocacy Strategy

After determining the target, the human rights advocate should devise a plan to achieve it. Advocates

should consider what needs to improve in order to uphold human rights. Who has the authority to bring

about the change? What capability is missing that will enable that change to take place? The strategy

will draw on available strategies, such as those discussed later in this chapter, at each point.

Step 1: Determine what needs to change in order to address the denial or neglect of human rights.

The results of the human rights documentation and monitoring should reveal why the infringement or

abuse of human rights is occurring. Human rights issues are rarely clear, and advocates should take the

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The Advocacy Process The activism process entails a series of interconnected activities that are strategically planned to bring about change at different levels. Growing community understanding of the problem, generating constituent pressure to advocate for change, strengthening the state's response to prevent and prosecute human rights abuses, and affecting law and policy-making are examples of these acts. Before taking action, advocates for reform should figure out what the campaign's goal is. The goal may be anything from addressing a specific issue by modifying a law or policy to raising g ...
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