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Running head: THE EASTMAN KODAK COMPANY 1

The Eastman Kodak Company

Institution Affiliation

Date

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THE EASTMAN KODAK COMPANY 2

Introduction

The Eastman Kodak Company is a company that deals in photography and produces

products related to basic analog photography. The company is still a public company and does

some considerable-sized business, but it is, in general, a shadow of its former self. Kodak, as it is

more commonly known, was a major multinational in the 20

century and was involved in the

production of photos through the use of film. The decline of Kodak can be attributed to several

factors: poor change leadership and inability to keep up with technology.

Challenges of Technological Change for Kodak

While Kodak was the first company to design a digital camera, the company fell behind

its competitors as time went on (Yuzawa, 2018) and could not effectively produce digital

cameras that could compete with those produced in Japan in early 2000. When it came to making

changes to digital technology, the company was slow to adapt to the changing times, and as a

result, they were unable to meet customer needs over time which reduced their market share.

One technical aspect was that the company was very reliant on the sale of film and

physical pictures through their paper. They had developed the market structure to increase sales

through film and cameras that used films to capture the images. While the firm did have digital

cameras, they were unwilling to fully adopt them and encourage customers to buy them as they

did not want the cameras to eat into their sales of films and photo papers. The idea that the two

groups of cameras, both digital and the other, could coexist. All this made the company retain

considerable focus and efforts in the sales of films, which was rapidly declining at the time.

Kodak’s Competencies and Branding

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Running head: THE EASTMAN KODAK COMPANY The Eastman Kodak Company Institution Affiliation Date 1 THE EASTMAN KODAK COMPANY 2 Introduction The Eastman Kodak Company is a company that deals in photography and produces products related to basic analog photography. The company is still a public company and does some considerable-sized business, but it is, in general, a shadow of its former self. Kodak, as it is more commonly known, was a major multinational in the 20th century and was involved in the production of photos through the use of film. The decline of Kodak can be attributed to several factors: poor change leadership and inability to keep up with technology. Challenges of Technological Change for Kodak While Kodak was the first company to design a digital camera, the company fell behind its competitors as time went on (Yuzawa, 2018) and could not effectively produce digital cameras that could compete with those produced in Japan in early 2000. When it came to making changes to digital technology, the company was slow to adapt to the changing times, and as a result, they were unable to meet customer needs over time which reduced their market share. One technical aspect was that the company was very reliant on the sale of film and physical pictures through their paper. They had developed the market structure to increase sales through film and cameras that used films to capture the images. While the firm did have digital cameras, they were unwilling to fully adopt the ...
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Tags: photography Eastman Kodak Company basic analog photography Technological Change for Kodak Kodak decline