Identify indices for a Triple Bottom Line for Empire Company Limited (that owns Sobey's)  and list three most representative for each category. 

For this assignment, you will choose two topics from the list below. One topic will be from the global economic environment list and one from the trade environment list. For each topic, find a scholarly or peer-reviewed journal article from the Ashford University Library. The article should examine the topic (with broad application) to global marketing (and one or more of the marketing concepts outlined in Chapter 1).Write a half a page summary of the articles you used for each of the topics.Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to each environment separately (economic and trade) when a company is considering to expand globally.When considering expansion to other countries, examine how one or more of the marketing concepts can be applied to each of the specific topics you chose for each environment.Marketing concepts to consider include:Competitive advantageSingle-Country marketing strategy and Global marketing strategyManagement orientationsDriving and restraining forces affecting global marketingGlobal market opportunities and threatsProduct/market matrix of growth strategiesThink globally, act locallyExplain which strategies would be the best for a new product and existing product using the product/market matrix based on a countries market orientation.Summarize the contents of your paper in an executive summary.You may review the Writing an Executive Summary (Links to an external site.)resource.Global economic environment topics (choose 1):Major changes of the world economy in the past twenty years (discussing one major change is enough)Economic systems (you may choose to discuss one or multiple systems)Market development stages (discussing one category is enough)Balance of paymentsTriadTrade in merchandise and servicesEconomic exposureGlobal trade environment topics (choose 1):World Trade Organization (WTO)Preferential trade agreementsTrade characteristics in North AmericaEuropean UnionLatin America (pick 2 countries)Association of Southeast Asian Nations (ASEAN)Middle EastAfrica (pick 2 countries)In your paper,Introduce the economic and trade environments.Write a half a page summary of the article you used for each of the topics.Each summary must include an introduction, a well-developed body, and a conclusion.In the introduction of each summary, identify the article used. Use APA style when Citing Within Your Paper (Links to an external site.).Discuss how one or more of the marketing concepts learned in Chapter 1 of your text can be applied to each environment (economic and trade) when a company is considering to expand globally.When considering expansion to other countries, examine how one or more of the marketing concepts can be applied to each of the specific topics you chose for each environment.Explain which strategies would be the best for a new product and existing product using the product/market matrix based on a countries market orientation.Summarize the contents of your paper in an executive summary.You may review the Writing an Executive Summary (Links to an external site.) resource.The work must be submitted as one paper that is five and half pages in length:Title page (one page)Executive summary page (half a page to one page)Summary of each article (one page)First topic (half a page)Second topic (half a page)Analysis on of the marketing concepts applied to the economic and trade environments(1 page)Analysis how one or more of the marketing concepts can be applied to each of your specific topics chosen (1 page)Explain the best strategy for a new and existing product based on market orientation when expanding globally.Reference page (one page)The Global Marketing and Trade Environments paperMust be three and a half double-spaced written pages in length for a total of five and a half pages for this assignment (one title page and one page for references). Must be formatted according to APA style as outlined in the Ashford Writing Center’s APA Style (Links to an external site.) resource.Must include a separate title page with the following:Title of pageStudent’s nameCourse name and numberInstructor’s nameDate submittedThe Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.

What are some of the difference between demand influences and supply influences on our pricing decisions? After reviewing this week’s resources and your research, consider the challenges marketers face as they seek to balance supply and demand. Increased prices typically result in lower demand and vice versa. However, this is not always the case. Identify a product in which a price increase or decrease resulted in the opposite demand and explain the factors why.https://www.businessinsider.com/3-powerful-pricing...https://youtu.be/mmm0ccYPliUYou can use outside sources as well 350 to 45 words