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615228 factors that dermine peoples cooperation during crisis

615228 factors that dermine peoples cooperation during crisis

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Running head: PEOPLES COOPERATION DURING GLOBAL CRISIS 1

Describe some of the Social Influences Or Social Context Factors that Determine

Whether People Trust Information that is Intended To Help Them Manage Risk, In the

Face of o Global Crisis.

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PEOPLES COOPERATION DURING GLOBAL CRISIS 2

Factors that Determine Peoples Cooperation during World Crisis

Risk communication impact is dependent on complex interactions between the source

of information, its content and the features of the audience. For a risk message to be effective

the source must be trusted. This trust comes in when the audience believe that the source is

unbiased, expert, not sensationalising and objective. For impact maximization the risk

communications should be armed with content that is achieves comprehension, has influence

in decision making and that triggers attention (Gamhewage, 2014). When dealing with Foods

and Vaccines, it is subsequently becoming very important to achieve risk communication that

is effective. This is because risk communication can only be successful when it is able to

make awareness of the magnitude of the danger, communicate about the danger as well as the

various precautions involved for their protection. Trust of the information and perception of

risk are some of the important factors that are crucial in determining the efficacy of risk

communication.

Perception of risk is one of the ways non contextualised, common public health risk

information dissemination can be counterproductive and dangerous. Experts believe that the

risk is usually high when the hazard is also high and it is a function of the exposed

population’s vulnerability an exposure of the said hazard. On the other hand, when the

public’s emotional engagement such as outrage and anger is high leads to greater risk

(Gamhewage, 2014). Generalizing people’s perception of risk is equally misguided as well as

dangerous. Taking into account the cultural, social, political, religious and economic factors

(C Wright Mills, 1967 p.258) related to those at risk and the event must be considered for

any communication related to the risk to be effective. Community based interventions that are

inclusive of all the relevant stakeholders from community, family and individual levels

encourage the development of suitable control and preventive action.

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Running head: PEOPLES COOPERATION DURING GLOBAL CRISIS 1 Describe some of the Social Influences Or Social Context Factors that Determine Whether People Trust Information that is Intended To Help Them Manage Risk, In the Face of o Global Crisis. Institution Name Date PEOPLES COOPERATION DURING GLOBAL CRISIS 2 Factors that Determine Peoples Cooperation during World Crisis Risk communication impact is dependent on complex interactions between the source of information, its content and the features of the audience. For a risk message to be effective the source must be trusted. This trust comes in when the audience believe that the source is unbiased, expert, not sensationalising and objective. For impact maximization the risk communications should be armed with content that is achieves comprehension, has influence in decision making and that triggers attention (Gamhewage, 2014). When dealing with Foods and Vaccines, it is subsequently becoming very important to achieve risk communication that is effective. This is because risk communication can only be successful when it is able to make awareness of the magnitude of the danger, communicate about the danger as well as the various ...
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